Marketing Director

4 weeks ago

Cockeysville, United States Sinclair Broadcast Group Full time
Job Description

Compulse is seeking a talented and experienced Marketing Director to lead our marketing efforts and drive the development and execution of strategic marketing initiatives. As the Marketing Director, you will play a pivotal role in shaping Compulse's brand identity, generating demand for our services, and expanding our market presence. You will be responsible for building go-to-market strategies, designing marketing campaigns, and evaluating the performance of earned, owned, and paid media channels to maximize ROI.

Responsibilities:

1. Strategic Planning:
  • Develop comprehensive go-to-market strategies that align with Compulse's business objectives and target market segments.
  • Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.
  • Collaborate with senior leadership to define marketing goals, KPIs, and budget allocation.
2. Marketing Campaigns:
  • Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and more.
  • Develop compelling messaging and creative assets that resonate with target audiences and drive engagement.
  • Monitor campaign performance, analyze metrics, and make data-driven recommendations for continuous improvement.
3. Brand Management:
  • Oversee the development and maintenance of Compulse's brand identity, ensuring consistency across all communication channels and touchpoints.
  • Drive brand awareness and thought leadership through thoughtfully curated content, thought leadership initiatives, and industry partnerships.
  • Establish and nurture relationships with key stakeholders, industry influencers, and media partners to amplify Compulse's brand presence.
4. Media Channel Assessment:
  • Evaluate the effectiveness of earned, owned, and paid media channels in reaching and engaging target audiences.
  • Identify opportunities to optimize media mix, allocate budgets strategically, and maximize ROI.
  • Stay abreast of emerging trends and best practices in digital marketing and advertising technology to inform decision-making and drive innovation.
5. Team Leadership and Collaboration:
  • Build and mentor a high-performing marketing team, providing guidance, support, and professional development opportunities.
  • Foster a collaborative and inclusive culture that encourages cross-functional teamwork and knowledge sharing.
  • Work closely with sales, product, and operations teams to ensure alignment and integration of marketing initiatives with overall business strategies.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Proven experience in marketing leadership roles, with a track record of developing and executing successful go-to-market strategies and marketing campaigns.
  • Strong analytical skills and proficiency in data-driven decision-making, with the ability to analyze complex data sets and derive actionable insights.
  • In-depth knowledge of digital marketing channels, advertising technology, and industry best practices.
  • Excellent communication and interpersonal skills, with the ability to articulate ideas clearly, influence stakeholders, and build consensus.
  • Strategic thinker with a results-oriented mindset, capable of driving innovation and delivering measurable business impact.
  • Experience working with agencies and local media companies is a plus.
  • Experience with utilizing HubSpot's marketing automation and CRM capabilities.
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $110,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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