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Director, National Accounts
4 months ago
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
What you get to do:
The Director, National Accounts & Partnerships leads the planning, development, sales and execution of national accounts and corporate partnerships. Primary focus on new business development. Provide leadership and strategic direction to parks to optimize and grow revenue and attendance from national accounts and partnership channels. Responsible for all aspects of marketing and sales through key assigned national accounts and partnership channels. Assure sales alignment with marketing and communications initiatives.
NATIONAL SALES
National Accounts. Provide strategic direction and tactical execution to lead account production for existing and new national accounts. Work with corporate and park teams to implement marketing plans and pricing calendars to increase market share through national accounts. Develop annual, monthly, and weekly plans to drive to revenue and attendance targets to address performance in real time. Work with parks to launch promotions through top accounts. Make recommendations to parks to drive growth. Lead national sales accounts and channels as assigned. Pursue new channels of distribution to drive company growth. Travel industry relations. Develop and maintain relationships with internal and external staff, industry partners, destination marketing organizations and agencies. Represent the company at various community and/or business meetings to promote the company. Seek optimized positioning of PRKS parks to obtain maximum distribution through travel trade channels at all phases of the consumer funnel. Seek travel industry partners that can provide travel intender data for our destinations. Ticket product/packaging development. Work closely with revenue management and marketing to launch, monitor, and grow account production for key accounts and channels as assigned. Monitor competitor offers to determine ideal product placement in each geographic market. Leverage distribution to amplify consumer direct offers while minimalizing cannibalization. Distribution platforms. Manage assigned projects to expand distribution in national account and partnership channels. Partner with IT, Finance, Revenue Management to provide technology solutions for national account and partnership growth. Drive demand for parks. Leverage assigned channels to drive awareness and intent to visit, serving as an extension for marketing campaigns. Seek to position our parks for top tier exposure to drive maximum awareness. This includes reasons to visit, such as new attractions and consumer events.PARTNERSHIPS
Serve as main point of contact at United Parks & Resorts for a sub-set of PRKS’s Official Marketing Partner relationships. Owns relationship with United Parks & Resorts’ partnership agencies. Develops, secures, and maintains strong and positive relationships with portfolio of Strategic Partners with objectives of driving revenue, attendance, offsetting costs, and maximizing partner satisfaction. Leads implementation of partnership and sponsorship agreements. Work closely with procurement to provide partnership opportunities. Point of contact for partners and day-to-day representatives from partner organizations. Responsible for having a strong understanding of partners’ businesses and industries. Has responsibility for maximizing partner revenue to United Parks & Resorts via cash sponsorships, marketing and media, park marketing activation, hospitality, licensing, and charity contributions from partners. Leads internal cross-functional stakeholder groups to plan, communicate and leverage assets for all existing and new partnership contractual elements (such as park marketing teams, PR, licensing, merchandise/retail, IT, digital marketing, legal, etc.). Ensure partner and/or vendor budgets are managed and reconciled. Works closely with partners to develop PR, promotion, advertising, and relationship-building plans to ensure partner fully leverages its relationship with United Parks & Resorts. Works with assigned Partners to implement United Parks & Resorts-themed branded promotions which are prominent and deliver strong brand-building value to United Parks & Resorts. Works with brand team to develop marketing materials for partnerships including website content, proposals, pitch decks, content marketing, social media, influencers and more. Develops lead generation programs to grow partnerships. Creates and presents compelling value analyses to partners and their agencies and representatives. Participates in renewal or replacement of partners in the portfolio. Develop and track key performance indicators to drive achievement of partnership goals. Evaluate results for effectiveness and implement corrective action as appropriate.What it takes to succeed:
Bachelor's Degree or a minimum of 5 years of relevant business experience. A minimum of 3 years of sales experience in US travel industry sales, partnerships, hospitality, and tourism. A minimum of 3 years of successful functional leadership; experience to include developing and driving strategic direction and alignment, developing, managing financial targets, and leading a team. Experience in traditional and non-traditional sales channels and the application of technology. Outstanding consultative selling abilities and excellent interpersonal skills, with executive level customers and partners. Must be able to work collaboratively with corporate and park teams, and staff to create a results-driven, team-oriented environment. Strong relationship management skills, with proven results generating business growth. Must have exceptional written and verbal communication skills to include presenting to diverse audiences. Must have exceptional organizational and planning skills; ability to meet deadlines. Must have experience in coordinating vendor agreements and relationships. Must have high proficiency using MS Word, Excel and PowerPoint to complete professional proposals, graphs and presentations. Experience in contract negotiations with both clients and legal counsel. Experience with digital distribution platforms a plus.The perks of the position:
Paid Time Off Complimentary Park Tickets and Passes Park Discounts on Food and Merchandise Medical, Dental, and Vision Insurance 401K Retirement plan Voluntary Insurance Life Insurance Disability Benefits Tuition Reimbursement Dependent and Health Care Flexible Spending Accounts Employee Assistance Program Legal Assistance PlanEEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
