Lead Marketing Analytics Manager

4 weeks ago

Canonsburg, United States Ansys Full time

 Requisition #:  14960 

Our Mission: Powering Innovation That Drives Human Advancement   

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

Innovate With Ansys, Power Your Career.

Summary and Role Purpose 

Ansys is seeking a highly curious, passionate, and data-driven Marketing Analytics Manager who will report into the Senior Manager Marketing Analytics & Insight. The ideal candidate will provide the marketing team and key stakeholders with data-driven insights that guide execution, optimization, and investment decisions. This candidate is an expert teaching about Marketing Data and possesses a strong reporting and data visualization background to unlock insights around marketing performance and impact across programs, strategies, investments, and datasets. This candidate can transform data into analytics and connect this data to effectively drive key business decisions. 

 
Key Duties and Responsibilities


DATA & INSIGHTS 

Conducts analyses of marketing data which spans multiple platforms (Adobe Analytics, Pardot, Salesforce etc.) 

Translates complex data into a story that matches the audience 

Delivers data-driven insights and recommendations to marketing stakeholders 

Consistently delivers proactive insights to multiple levels of marketing stakeholders 

Performs ad hoc queries on the Marketing Data Warehouse using efficient SQL queries 

Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. 

Builds and prototypes analysis pipeline iteratively to provide insights at scale 

Develops comprehensive knowledge of Ansys data structures and GTM (go to market) metrics

ENABLEMENT 

Teaches all Marketing users how to best leverage the Marketing data and reporting solutions 

Creates a variety of enablement materials (video, live training, infographics, SharePoint site, etc.) to help Marketers take the data and insights into concrete actions in Marketing planning and execution 

MARKETING PERFORMANCE MEASUREMENT 

Monitors, tracks, analyzes, and reports on the health of marketing performance, including conversions, pipeline contribution and campaign attribution 

Builds scorecards for marketing performance monitoring.

Assists with the creation of measurement plans based on strategic imperatives, engagement/lead gen, communications objectives, and media strategies.

Analyzes and interprets trends by channels, tactics, content types, and personas and translates into actionable insights to optimize campaign performance. 

REPORTING & DASHBOARDS 

Creates and maintains published data sources to power reporting products 

Creates, updates, and maintains reports and dashboards.

Leverages data across various platforms and systems and using tools like Pardot, Salesforce, Excel, and Power BI. 

Partners with stakeholders to build reporting solutions that effectively answer their underlying business questions 

Works cross-functionally with marketing operations and other teams to validate & provide accurate metrics.

Minimum Education/Certification Requirements and Experience 

Education: Bachelor’s Degree in Marketing, Statistics, Applied Mathematics, Data Science, Computer Science, Operations Research or other closely related quantitative or business discipline 

8+ years’ experience in marketing operations, marketing data analytics and marketing data insights 

Advanced experience with marketing technology and associated reporting tools including Salesforce, Pardot, Adobe Analytics, Power BI, etc. 

Advanced experience presenting, teaching and storytelling with data 

Advanced experience measuring and reporting sales and marketing activities

Ability to creatively solve problems, deal with ambiguity and a fast-paced changing environment. 

Proven ability in handling concurrent projects with attention to detail and accuracy 

Lifelong learner, demonstrated experience continuously learning new skills and technologies 

Preferred Qualifications and Skills 

Experience in a high-tech, software, SaaS company 

Advanced proficiency with BI tools (Power BI, Tableau), web analytics, experimentation, and statistical analysis 

Advanced SQL proficiency 

Intermediate Data Engineering proficiency 

Intermediate R or Python proficiency 

Intermediate proficiency with Web Analytics tools 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement. 

Our Commitments: 

Amaze with innovative products and solutions Make our customers incredibly successful Act with integrity Ensure employees thrive and shareholders prosper

Our Values: 

Adaptability: Be open, welcome what's next Courage: Be courageous, move forward passionately Generosity: Be generous, share, listen, serve Authenticity: Be you, make us stronger

Our Actions: 

We commit to audacious goals We work seamlessly as a team We demonstrate mastery We deliver outstanding results

INCLUSION IS AT OUR CORE 
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive. 

 
WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS 

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. 

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics. 

CREATING A PLACE WE’RE PROUD TO BE   
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the , Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and ). 


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