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Senior Product Marketing Manager
3 months ago
Requisition #: 14938
Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.
Innovate With Ansys, Power Your Career.
Summary / Role Purpose
Ansys is the leading developer of engineering simulation software that enables engineers to innovate and create the products of tomorrow. Our software is used to design the aerodynamics of formula 1 cars, reusable 3D printed rockets, next generation chips and autonomous driving systems - allowing engineers to virtually explore the structural, thermal, fluids, optical and electromagnetic performance of their innovations.
The role of Senior Product Marketing Manager for Model-Based Systems Engineering is to define, drive and develop product marketing plans and sales enablement content for the ModelCenter and Systems Architecture Modeler product range, and Model-Based Systems Engineering solution at Ansys, in support of the go-to-market priorities for the business unit. The marketing strategy should reflect an understanding of key industry trends, market opportunities, Partnership strategy and go-to-market and the competition. This includes the creation of sales readiness materials and marketing plan & strategy to support the growth and revenue goals associated with the product line and specific global campaigns by leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business.
The strategy should reflect an understanding of key industry and technology trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth.
This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, product marketing, industry, sales, corporate marketing, development, partnership, field marketing and strategic partners.
Key Duties and Responsibilities
- Delivers value-based messaging for the MBSE-related product lines to prospective customers, existing customers, and partners.
- Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.
- Manages complex projects and executes on global, multi-product marketing campaigns
- Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
- Composes engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
- Drives execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted materials engineering personas.
- Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
- Partners with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
- Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
- Conducts competitor analysis to understand competitor product features, positioning and messaging related to materials information management and related offerings.
- Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.
Minimum Education/Certification Requirements and Experience
- BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.
- Strong working knowledge of systems engineering concepts like model-based systems engineering (MBSE)
- Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging
- Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).
- Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.
Preferred Qualifications and Skills
- Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing for software business.
- Experience in systems engineering trend areas like: MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.
- Experience supporting global B2B demand generation campaigns.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.
Our Commitments:
- Amaze with innovative products and solutions
- Make our customers incredibly successful
- Act with integrity
- Ensure employees thrive and shareholders prosper
Our Values:
- Adaptability: Be open, welcome what's next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger
Our Actions:
- We commit to audacious goals
- We work seamlessly as a team
- We demonstrate mastery
- We deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.
At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).
For more information, please visit us at
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.
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