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Director of Sales and Marketing
2 months ago
We are seeking a highly skilled and experienced Director of Sales and Marketing to join our team at Lifespace Communities. As a key member of our leadership team, you will be responsible for developing and executing marketing and public relations plans to achieve optimal sales and occupancy goals.
Key Responsibilities- Collaborate with the home office to develop and execute marketing and public relations plans to achieve optimal sales and occupancy goals.
- Achieve individual sales and marketing goals and targets, as well as ensure that goals of the sales and marketing team are achieved.
- Collect and analyze data on inquiry and telemarketing activity, lead fulfillment, move-in commitments, apartment inventory, and attrition.
- Demonstrate expertise and knowledge of market analysis, competitive analysis, and understanding of local market trends.
- Identify and nurture relationships with prospective residents and referral contacts within targeted market areas to increase awareness of amenities and services.
- Supervise, train, mentor, monitor, and promote sales team activity to achieve performance goals.
- Collaborate with the advertising agency and vice president of sales and marketing regarding media, public relations, and advertising.
- Manage the departmental expense budget, ensuring expenses are in line with strategic tactics to drive census.
- Bachelor's degree in marketing or a related field is highly preferred.
- Eight to ten years of executive marketing/sales leader experience.
- Must have successful strategic marketing experience in a continuing care retirement community (CCRC) environment.
Lifespace Communities is one of the nation's largest Senior Living providers of non-profit retirement communities. We are committed to creating communities where people are empowered to live their aspirations.
