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Senior Associate, Brand Experience
1 month ago
Job Description
The Senior Associate, Brand Experience (BE) is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
Key Responsibilities:
Assist in the development of digital media plan options and recommendations Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency) Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore) Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process Demonstrate creativity and agility when problem solving Delivering POVs/position papers on key client issues and/or client opportunities Prepare media authorizations per approved plans/project requests Foster strong relationships with internal teams and client groups Assist with other projects or responsibilities as assignedQualifications
1+ years of media planning experience and Media Tools knowledge Familiarity with Competitive systems (AdViews/Kantar) Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.) Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint Strong communication and presentation skills, professional, with strong teamwork skills Curious and motivated, solution-oriented problem solver Ability to work independently as well as in a team setting Strong organizational, communication, time management, and problem-solving skills Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment