Senior Associate, Brand Experience

1 month ago

Detroit, United States Publicis Groupe Full time

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Associate, Brand Experience (BE) is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

Key Responsibilities:

  • Assist in the development of digital media plan options and recommendations

  • Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis

  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

  • Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)

  • Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations

  • Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process

  • Demonstrate creativity and agility when problem solving

  • Delivering POVs/position papers on key client issues and/or client opportunities

  • Prepare media authorizations per approved plans/project requests

  • Foster strong relationships with internal teams and client groups

  • Assist with other projects or responsibilities as assigned

Qualifications

  • 1+ years of media planning experience and Media Tools knowledge

  • Familiarity with Competitive systems (AdViews/Kantar)

  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)

  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

  • Strong communication and presentation skills, professional, with strong teamwork skills

  • Curious and motivated, solution-oriented problem solver

  • Ability to work independently as well as in a team setting

  • Strong organizational, communication, time management, and problem-solving skills

  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

Additional Information

Publicis Collective is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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