Media Supervisor
2 months ago
Responsibilities:
- Serve as an expert and thought leader on broadcast, digital marketing and digital media planning/buying practices for the engagement department and the agency
- Monitor and report on relevant trends in the media landscape
- Possess extensive understanding of the advertising industry’s infrastructure and systems
- Support new business development efforts
- Work in coordination with clients’ and the agency’s media planning, digital design/production and account management departments
- Brainstorm with agency teammates to create concepts for client projects
- Collaborate with other supervisors and AMDs to develop holistic market plans
- Ensure broadcast, paid digital media, SEM/SEO, social media, sponsorship and OOH strategies align to our strategic and tactical goals
- Project budget levels and/or budget needs based on client goals
- Provide insight on pricing trends, research, client and vendor relationships and processes
- Oversee the planning, development, purchase and execution of all broadcast media strategies working with buying department
- Oversee the planning, development, purchase and execution of all digital media strategies
- Manage reporting and plan optimization
- Manage budgets, IOs and invoice reconciliation
- Develop strong vendor partnerships
- Provide written POVs
- Act as a mentor for professional growth within the media team
- Contribute and evolve a curriculum to train the media team on best practices, buying approaches and ne
gotiations, analytics and tracking, campaign implementation, digital channel allocation, emerging opportunities and new partnerships - Review and, where appropriate, improve media department processes to reach optimal efficiency
- 5+ years of experience in digital marketing and online media planning/buying across various channels
- Motivated, proactive self-starter with meticulous attention to detail
- Experience with working autonomously on independent projects and proactively engaging team members to get support when needed
- A successful track record of supervising and developing direct reports
- Strong analytical and math skills
- Exceptional oral, written and presentation skills, with experience in building decks and presentations rooted in insights to highlight key takeaways and guide optimizations
- Proficiency in media software, planning tools and research platforms, reporting and optimization tools such as CM360, Kantar, Comscore, MRI, Nielsen, Emarketer and Simmons
- Familiarity with web analytics tools such as Coremetrics, Omniture and Google Analytics
- Experience with Google Ads and Microsoft Advertising
This is a remote position.
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