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Digital Marketing Specialist
3 months ago
Description
The Digital Marketing Specialist is responsible for managing and rolling out SEO Optimization, Social Media Campaigns, Email Activation, Paid Advertising, and Promotions for Sprinkler Warehouse. The Digital Marketing Specialist will collaborate closely with Sprinkler Warehouse Digital Operations team and with the Corporate Digital Marketing Department of Heritage Landscape Supply Group to achieve these goals.
He/She should be able to report on KPIs and show progress on enhancements. He/She should have strong hands-on experience on Digital Marketing and eCommerce businesses, this position has no subordinates and will report directly to the Corporate Digital Marketing Director. Other responsibilities include:
Essential Duties & Responsibilities
Requirements & Qualifications
Good interpersonal communication skills and aptitude for cultivating strong working/ and social relationships Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills Creative, open-minded and enthusiastic about seeking new solutions to challenges Productive working independently or within a larger team Passionate about digital marketing and keeping up with the latest trends for eCommerce Knowledge of email marketing and marketing automation techniques for eCommerce, experience with email marketing platforms, such as: Hubspot, Pardot, Dot Digital. Experience in eCommerce B2C channel required, preferably Magento platform. Great team player, enthusiastic with good work ethics and respect for organizational structure Organized and able to work in a fast passed environment without losing sight of projects Required hands-on experience creating paid advertising campaigns. Knowledge of UTM parameters best practices to align with preestablished acquisition channel grouping in Google Analytics or custom channel grouping. Knowledge of Google Tag Manager: tag implementation and triggering, custom even tracking. Email platform software knowledge required to implement correct link between forms on websites and properties on emailing platform to capture leads. Strong knowledge of website foundation, functionality and purpose.Education
Bachelor’s degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered instead of a degree.
Required Skills:
Job Location:Irrigation Station - Katy 2737 W GRAND PARKWAY N, STE D Katy, TX 77449Equal Opportunity Employer.Veteran Friendly Employer. Heritage Landscape Supply Group believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.
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