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SEO Content Specialist

3 months ago

Katy, United States Cella Full time

**Location: Katy, Texas**
**Job Type: Contract**
**Compensation Range: $30 - 35 per hour**

We are looking for a dynamic **SEO Content Specialist** in the Houston area for our client, one of the nation's largest sporting goods and outdoor retailers

As an SEO Content Specialist, you will play a crucial role in driving organic traffic to our client's website and improving online visibility. You will be responsible for creating and optimizing content that resonates with target audiences while adhering to best SEO practices. This role requires a blend of creativity, analytical thinking, and technical SEO knowledge to ensure the content ranks well on search engine results pages (SERPs).

**Responsibilities**:

- Write, proofread, and edit long-form articles that will be published in Expert Advice section of the website.
- Work collaboratively with designers, developers, and digital marketing, and work closely with the broader marketing teams to complete your work.
- Help develop and maintain content calendar.
- Prioritize tasks and manage deadlines in a fast-paced environment.
- Perform keyword/topic research using tools like SEMRush to optimize content (articles, product pages, and category pages).
- Assist SEO team members on the execution of tactics and strategies.
- Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives.
- Perform competitive analysis and present findings in compelling ways.
- Develop a thorough understanding of company policies, procedures, and safety rules.
- Duties may change; may be required to perform other duties as assigned.

**Qualifications**:

- Experience level: Experienced
- Minimum 2 years of experience
- Education: Bachelors
- Knowledge of search engine algorithms and their effects on SERPs.
- Experience developing and executing creative campaigns that encourage natural in-bound linking.
- Demonstrated understanding of web analytics such as Google Analytics or Adobe Analytics and KPI's.
- Familiarity with tools like Search Console, SEMRush, and Ahrefs.
- High attention to detail, excellent organization skills, and efficient problem solver.
- Proficient in Excel or Google Sheets.
- Utilization of HTML and CSS.

JOBID: 1049659
LI-CELLA
LI-SJ1
PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Applications accepted on ongoing basis until filled.