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Digital Marketing Specialist

3 months ago

Katy, United States Academy Sports + Outdoors Full time

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .

Come join a winning team Academy Sports + Outdoors is looking for a Digital Media Specialist to join their team. This role is to support the planning and execution of Academy Sports + Outdoors paid media campaigns across multiple digital channels. This role will work across internal media and cross-functional teams to ensure overall campaign strategy is aligned and timelines are met. The Digital Marketing Specialist must have a strong focus on project management, attention to detail, and the ability to effectively communicate to a variety of agency and internal partners.

Job Description:

Education:

+ Bachelors degree in Marketing or equivalent years of related work experience

Work Experiences:

+ 2+ years of digital media marketing experience

+ Retail experience preferred

+ Experience in managing paid search (Shopping and Text), display and affiliate programs from planning to execution, leveraging all facets of digital targeting which include but are not limited to behavioral, contextual, retargeting, and dynamic targeting

+ Experience working in digital ad platforms such as Google Ads, Facebook Ads Manager or other programmatic media platforms

+ Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal

Skills:

+ Communication: Strong communications skills, both written and verbal communication and presentation skills, with the ability to interface effectively with internal and external teams

+ Digital Media: General understanding of digital media channels including SEM, and affiliate, social media, display and OLV

+ Project management: Experience managing projects and meeting deadlines

+ Collaboration: Ability to work cross-functionally with agency partners, co-workers, and vendor partners

+ Organization: Well-organized with excellent time management skills

+ Analytics: Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics/Adobe Analytics, tag/pixel management, and ad verification platforms a plus)

+ Creativity: Come up with new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

+ Acceptable level of hearing and vision to perform job duties

Responsibilities:

+ Collaborate with media agencies and media vendors to own and manage multiple media channels that include Paid Search, Affiliate, Influencer and Creator marketing.

+ Independently manage the annual budget including but not limited to reforecasting, budget reconciliation, accrual, and invoicing.

+ Day-to-day management as well as near and long-term PPC account strategies, bid strategies, ensuring campaign media spend is efficient in driving KPI performance goals.

+ Support our affiliate influencer strategy and execution, creating programs that build Academys brand and developing/nurturing relationships that drive revenue profitably.

+ Communicate campaign media plans to internal stakeholders strategy, tactical plan, creative examples, performance insights, etc. to facilitate seamless execution.

+ Partner with the media agency to provide actionable analysis of digital buys to optimize future campaigns based on those learnings.

+ Collaborate with cross functional teams and external vendor partners to satisfy brand initiatives as well as maximize return for enterprise-wide priorities.

+ Elevate the Academy Sports + Outdoors brand by ensuring brand consistency and aesthetic integrity in digital marketing assets.

Physical Requirements & Attendance:

+ Acceptable level of hearing and vision to perform job duties

+ Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

+ Up to 10% of domestic travel, overnight stays as needed

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law. ?