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Senior Living Sales and Marketing Director

4 months ago

Carlsbad, United States Mediabistro Full time

Join our team as the Sales and Marketing Director at La Costa Glen, an award-winning senior living community certified as a Great Place to Work and ranked #3 in Aging Services by Forbes Magazine. La Costa Glen offers an excellent benefits package including medical, dental, vision, life insurance, flexible spending accounts, and a Safe Harbor 401(k) plan with match.

This leadership role is responsible for planning, developing, and directing the sales team in addition to coordination of all aspects of marketing the residential living residences of the largest Continuing Care Retirement Community in California Marketing functions include direct sales, advertising, public relations, and all prospect sourcing from multiple channels.

Compensation: Guaranteed $160K in year one; in year 2 and beyond, $180K+ (base salary plus estimated commission/bonus)

A day in the life of a Sales and Marketing Director at La Costa Glen:

  • Plans, develops, and executes all aspects of community residential living occupancy development, including oversight of the annual marketing plan. This includes business positioning, objectives, strategies, and budget.
  • Works with the prospective resident, family members, and key influencers (physician, attorney, trust officer, as appropriate) to facilitate a timely and beneficial commitment to the community. This includes frequent personal contact with the prospective resident including but not limited to telephone calls, home or office visits, events, seminars, and tours as appropriate.
  • Responsible for the professional handling of all incoming inquiries. Manages the sales process through first inquiry to receipt of deposit to move-in in relation to the representation, negotiation and promotion of the community to that individual.
  • Supervises the performance of the Marketing Department. Selects, trains, develops, evaluates, and provides feedback and coaching for all marketing personnel.
  • Interacts with all related disciplines, assuring that units are properly prepared for move-in and keeping all pertinent parties apprised of move-in dates and possible adjustments.
  • Prepares and maintains accurate and timely records, analysis and studies as required including an annual marketing plan.
  • Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.
  • Keeps updated about relevant, operational, competitive, and company information, in order to respond effectively to inquiries from contacts and convey community message.
  • Plans and arranges for open houses and events, publicity brochures and displays, soliciting the cooperation of community staff and residents in these efforts.
  • Plans public information programs and carries out such programs by working with all news media.
  • Addresses civic organizations, businesses, and service organizations, representing the community in such activities.
  • Participates in the research, preparation and writing of the department budget. Operates the department within budget guidelines.
  • Determines metrics to measure the marketing effectiveness and ROI.
  • Identifies and oversees systems tracking marketing performance.
  • Performs additional work duties and responsibilities as assigned.

Qualifications:

  • Minimum ten years of progressive experience in marketing or other related work experience.
  • Minimum eight years management experience, with proven ability in problem solving, team building, and decision making. Successful track record leading and managing a sales team.
  • Minimum five years experience developing and maintaining a department budget.
  • Minimum five years sales experience or public relations experience.
  • Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone effectively in English. Must be an effective presenter with both large and small groups.
  • Skilled in use of computer software including Word, Excel, Outlook, and lead-tracking software.
  • Must have excellent customer service skills and enjoy working with the elderly.
  • Excellent executive leadership and strategic thinking skills.
  • Ability to execute tactically while thinking strategically.
  • Strong interpersonal skills.
  • Maintains working knowledge of Title 22, FHA, ADA, HIPAA, TSR and other regulations that impact the industry.
  • A bachelor’s degree in marketing or related field, or equivalent work experience.

About La Costa Glen

La Costa Glen is a resort-style retirement community located in beautiful North San Diego County, only two and a half miles from the Pacific. The community is contained securely on 50 acres within a park-like preserve, surrounded by permanent open space. La Costa Glen is a Continuing Care Retirement Community (CCRC) offering a variety of villas and apartment homes to over 900 residents. Full services are provided, including restaurant style dining, housekeeping and laundry, maintenance services, transportation, fitness classes, wellness programs, and numerous activities.

We appreciate your interest in employment opportunities at our community. We are committed to hiring high quality, professional and caring individuals. We value and recognize the importance of supporting, training, and retaining our employees to better serve our residents. We look for employees with a passion for customer service.

Prior to beginning work at our community, applicants must complete and pass a drug screening, physical exam with tuberculosis (TB) skin test, and criminal clearance through FBI and Department of Justice. The background search includes minor misdemeanors and DUIs.

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