Virtual Specialist Office Assistant
4 weeks ago
Position details
Job Summary The Virtual Specialist Work Study Assistant will be an integral part of Morehead State University’s enrollment efforts. This role is designed to support Morehead State University admissions’ recruitment efforts, with a primary focus on creating engaging and dynamic content on all social media platforms. The successful candidate will collaborate with the Virtual Recruitment Specialist and other team members to enhance the university’s online presence and increase engagement with students, faculty, staff, and the broader community. Essential Duties and Responsibilities Content Creation: Develop and produce compelling, creative, and on-brand content for Morehead State University’s Admissions social media accounts. This includes researching trends, brainstorming ideas, scripting, shooting, and editing videos that resonate with the target audience.Content Strategy: Collaborate with the Virtual Recruitment Specialist to help shape the content strategy. Provide input on the types of content that will engage and appeal to the university’s community, while maintaining a positive and inclusive online presence.Social Media Management: Assist in managing the account’s day-to-day activities, including posting, monitoring comments, responding to messages, and fostering a sense of community among followers. Other Duties and Responsibilities Analytics and Reporting: Monitor analytics and engagement metrics to evaluate the effectiveness of content. Provide regular reports and recommendations to improve performance and reach.Cross-platform Promotion: Collaborate with other social media team members to cross-promote content on other platforms, ensuring a cohesive and consistent message across all channels.Trend Monitoring: Stay updated with the latest trends, challenges, features, and recommend relevant and innovative ideas for content.Collaboration with Campus Groups: Collaborate with various student organizations, clubs, and departments to create joint content and showcase the diversity of campus life.Brand Ambassadorship: Act as a positive and enthusiastic ambassador for the university, reflecting its values and unique attributes in all content produced. Minimum Requirements Additional Desirable Qualifications - Currently enrolled as a student at Morehead State University.- Strong understanding of TikTok’s platform, trends, and culture.- Proficiency in video shooting and editing techniques, with access to necessary equipment (e.g., smartphone, editing software, etc.).- Creativity and the ability to think outside the box to create engaging and viral content.- Excellent communication skills and a good understanding of social media etiquette.- Enthusiastic about social media, digital marketing, and storytelling.- Basic analytical skills to track performance and make data-driven decisions.- Time management and organizational skills to handle multiple projects and deadlines.- Ability to work independently and as part of a team. Physical Requirements Working Conditions Special Information/Instructions to Applicants For more information, please contact Asiah Handley at alhandley@moreheadstate.edu Applicant Documents Required Documents Resume Letter of Application (Cover Letter) Optional Documents-
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