Associate Brand Manager, Benefiber

4 weeks ago

Warren, United States Haleon Full time

We're Haleon, a new world-leading consumer health company. Our mission is to improve everyday health for billions of people. We're growing and innovating our global portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. As a valued member of our Marketing team, your responsibilities will range from planning, implementing, analyzing, and optimizing all promotion marketing activities, including in-store displays, FSIs, dFSIs, Shelf Talk, review generation, and sampling. You will lead continuous improvement across all these areas and look for opportunities to drive increased sales lift for each class of trade.

This role will provide you with the opportunity to lead key activities to progress your career. Your responsibilities will include:

  • Assisting in the development of short- and medium-term brand strategies for Benefiber
  • Supporting Social Connected Commerce to drive consumers down the purchase funnel
  • Measuring performance and identifying drivers and drainers across the business to drive marketing effectiveness and consumption growth
  • Partnering with cross-functional teams to deliver best-in-class forecasting
  • Developing strategies, tactics, and leading the execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail
  • Developing and managing all packaging graphics updates
  • Helping drive e-commerce strategy and tactics in line with brand strategy
  • Helping execute a robust innovation pipeline

We're looking for professionals with the following required skills to achieve our goals:

  • Bachelor's degree in business and/or marketing
  • 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

If you have the following characteristics, it would be a plus:

  • MBA
  • Demonstrated analytical ability to understand and report data to drive business decisions
  • Previous experience working with and/or managing vendors
  • Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging
  • Project Management Experience
  • Digital Marketing Experience
  • Commercialization Experience (New Item Launch Experience)

We're an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state, or local protected class.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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