Ecommerce Brand Analytics Lead

3 weeks ago


Warren, Michigan, United States Kyyba Full time

About the Role:

The Ecommerce Brand Analytics Lead will possess expert understanding of marketing and ecommerce analytics, measurement, storytelling, and strategic insight. This role will work cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources.

Key Responsibilities:

  • Analyze site data and derive insights around ecommerce lines of business to provide actionable recommendations to improve overall performance.
  • Work alongside other brand leads to develop meaningful insights.
  • Prioritize and direct ad-hoc analyses on marketing initiatives.
  • Present to top-level executives on marketing spend and performance.
  • Direct cross-divisional marketing performance measurement standardization and success metrics.
  • Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
  • Assist in institutionalization of marketing best practices and analytic technologies.
  • Drive continuous improvements and optimization through testing, measurement, and analysis.
  • Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.

Requirements:

  • 5+ years' experience with digital performance analytics/research
  • Experience with project management and/or collaborative projects
  • Deep understanding of marketing analytics, strategic insights, storytelling, data sharing, and optimization
  • Previous ecommerce reporting experience is preferred
  • Experience in utilizing Power BI as a tool
  • Strong understanding of multi-platform performance correlations and measurement
  • Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
  • Strong presentation and problem-solving skills
  • A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up

About Kyyba:

Kyyba is a global company delivering high-quality resources and top-notch recruiting services. We empower our employees with the resources, incentives, and flexibility they need to support a healthy, balanced, and fulfilling career.



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