eCommerce Brand Analytics Lead

17 hours ago

Warren, United States NTI Remote Work Freelance Full time $66
About the Job:

We are committed to building a diverse and inclusive workforce. We strongly encourage applications from individuals of all backgrounds, including those from historically underrepresented groups, people with diverse abilities, and those transitioning to or re-entering the workforce. Our company is dedicated to creating equal opportunities for all qualified candidates, including participants in workforce development programs.

We are proud to be a disability-inclusive employer and welcome candidates of all abilities.
Position Overview:

The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.
This hybrid position requires you to report in-office to Warren, MI part of the week.

Essential Duties and Responsibilities:
  • The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
  • Work alongside of other brand leads to develop meaningful insights.
  • Prioritize and direct ad-hoc analyses on marketing initiatives.
  • Present to top level executives on marketing spend and performance.
  • Direct cross-divisional marketing performance measurement standardization and success metrics.
  • Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
  • Assist in institutionalization of marketing best practices and analytic technologies.
  • Drive continuous improvements and optimization through testing, measurement and analysis.
  • Assist with brand tagging initiatives, implementation, best practices, and troubleshooting to ensure digital marketing efforts are measured accurately and appropriately.

Skills/Qualifications:
  • 5+ years’ experience with digital performance analytics/research.
  • Experience with project management and/or collaborative projects.
  • Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization.
  • Previous eCommerce reporting experience is preferred.
  • Experience in utilizing Power BI as a tool.
  • Strong understanding of multi-platform performance correlations and measurement.
  • Demonstrated thought-leadership in developing data-based strategic and tactical recommendations.
  • Strong presentation and problem-solving skills.
  • A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up.
  • Knowledge of Omniture and various other tracking services, their methodologies and applications.

Physical Demands:

While performing the duties of this job, the employee is required to operate a computer by navigating different windows and programs, typing into applications, reviewing, and comprehending information within software programs; Engaging in problem-solving, attention to detail, and multitasking as needed. You’ll handle up to 50 lbs. and move materials.

Work Environment:

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is working from the quiet of their home office. No background noise such as TV, dogs barking, cell phone ringing, people talking, etc.

EOE Disability/Vets:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About NTI:

NTI, Inc., also known as National Telecommuting Institute, specializes in providing virtual work-at-home opportunities for individuals with disabilities and their caregivers. Established in 1995 as a 501(c)(3) nonprofit organization, NTI is committed to fostering opportunities, advocating for equal access, and promoting economic empowerment for the disabled community.

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