Regional Account Manager, Value

2 weeks ago

Santa Monica, United States Red Bull Full time
Company Description

Reporting to the Senior Manager, Value Field Sales, your main priority is selling and implementing our strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Main responsibilities include building retailer partner relationships at the region / division level, fostering internal relationships with partners and Distributor Partner's (DPs), overseeing the development of sub-national strategies; and managing data analytics and scorecarding. This Regional Account Manager can sit in Santa Monica, CA, Northern CA, Phoenix, AZ, or Denver, CO.

Job Description

DELIVER ADDITIVE VOLUME AND WIN SHARE

Wire with Division/Banner/Operation level decision makers at assigned retail chains

Ensure the best execution of national programs through retailer decision makers

Evaluate and own all metrics for owned division and banners

Sell and Influence retail decision makers to add programming, long-term sales drivers, and temp QPODs

Work with our marketing teams within the regions to find tangible assets or affinities to use locally

Develop annual business plans for your divisions that complement and build on the National Account Manager's plans

Always prospect and close new REACH opportunities in the market

CROSS FUNCTIONAL LEADERSHIP AND PARTNERSHIP:

Communicate with relevant region and DP personnel to ensure personal contact and successful program implementation

Build sustainable Infrastructure to ensures that Distributor Partners are set up for success inclusive of DP wiring into your accounts, ensuring that DP management and ASM's understand plans, and developing resources to give the ASM the best chance for a successful meeting/conversation

Visit DPs to ensure clarity of plan, prioritization, and local opportunities

Co-develop local plans with DPs to maximize volume-per-outlet (VPO), while minimizing all execution gaps

Communicate performance, scorecarding, wins, and opportunities

BUSINESS ANALYTICS:

Use data analytics to define priorities, evaluate performance, and identify opportunities for growth (both Internal & external).

Establish necessary tools, templates, and scorecards to measure Distributor Partners and identify selling opportunities

Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities.

Work with Sr. Manager and National Account Managers to evaluate return on investment with regard to all regional/divisional events and promotions.

Analyze results of promotions, programs, and incremental division-level programs.

Share examples of our marketing and retail activities/activations to demonstrate important points of difference to competition.

Ad hoc ownership of special projects for both the Value Team and total small format.

Qualifications

2+ years of Sales and Key Account experience in Beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation.

Experience in chains (Value/Dollar preferred).

Experience analyzing internal and external data sources (i.e. Nielsen, IRI, 1010)

Negotiation experience.

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Additional Information

The base salary range for this position is $102,000 to $113,000 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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