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National Account Manager, LSR
1 month ago
Reporting to the Director of Limited Service Restaurants, you will increase vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited service restaurant chains.
Job Description
NATIONAL ACCOUNT MANAGEMENT
Develop relationships with the top LSR Concepts within the US
Gain vertical distribution and develop new clients within the Limited Service Restaurants Channel
Build mutually beneficial relationships with key account decision makers and partners
Customizes presentations using business insights that appeal to your customer's needs to gain execution and programming
Create account programming ( LTO's, staff programs) that are relevant to each account and increase volume
Negotiate contracts to guide execution and programming while maintaining appropriate spends per case
Conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs
Participate in relevant Trade Shows and Conferences
Conduct Stakeholder Mapping to identify and target key decision makers
Project Manage and work cross functionally with Insights, Trade Marketing, and Distribution
NEW BUSINESS DEVELOPMENT
Thoroughly analyze and implement strategy to secure new accounts to expand our distribution footprint and availability to consumers
Use Industry knowledge, network, and contacts to determine appropriate decision makers at target accounts to secure opportunities to sell Red Bull
Prospect market through trade shows and industry events to develop relationships
Present data-driven insights to accounts, to illustrate the value proposition of Red Bull
Close new business deals, negotiating mutually beneficial multi-year partnerships with customers
See new partnerships through, integrating contract requirements with business operations and establishing a route to market and field force activation plans
CROSS FUNCTIONAL FACILITATION
Build relationships and credibility throughout the organization to influence at the region level
Work with our HQ On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact
Communicate with partners in the regions to lead implementation, and to provide and receive account and program feedback
Conduct regular reviews with SDOPs and DOPs to view program results and year to go plans
Align with Distribution Team to ensure route to market is in place for each account
Align with Distributor Partners in the region to keep National Accounts top of mind
ON PREMISE MARKETING PROGRAMS
Develop programs to motivate, engage and reward staff
Work with trade marketing and 3rd party agencies to develop relevant social/ digital programming to increase brand and product relevance
Create programs that deliver a premium product experience
BUDGETS & PLANNING
Manage budgets by account, always analyzing return on investment and rate per case
Plan and tracks volume monthly by account chain
Analyze distribution and non-buy reports on a monthly basis to close gaps
Help develop, track, and control budgets to secure agreement on the annual Business Plan budgets
Controls account volume forecasting and spend management through accurate and regular Customer Program Management (CPM) updates
BUSINESS ANALYSIS
Perform post-promotion analysis following all programs to evaluate promotional effectiveness.
Use all available RBNA and customer data, tools and Category Management support to maintain a position of expertise within the Energy Drink Category with assigned accounts
Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team
BUSINESS REVIEWS
Conduct scheduled business reviews with account leadership and internal field sales to update on business, competition, and opportunities.
Provide Energy Insights that inspire change in promotion, price, or display practices
Participate in activities to build relationships and 'wire' accounts to its deepest level
Qualifications
8+ years of CPG sales experience, with experience creating growth in Limited Service Restaurants
5+ years of new business development experience
Experience using analytics to produce business insights
Experience implementing scalable programming that delivers sales results
Business Management experience
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
The base salary range for this position is $115,000 to $173,00 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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