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Sr Manager of Brand Marketing

4 months ago

Franklin, United States Carl's Jr. Full time

POSITION SUMMARY

The Sr. Manager, Brand Marketing will be a key player in marketing calendar development and activation for the brand that delivers on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the brand. This role is based out of CKE’s headquarters in Franklin, Tennessee (a suburb of Nashville).

ESSENTIAL FUNCTIONS

Be a champion for the brand and operate with a strong sense of ownership. Help lead the planning and development of the annual marketing calendar to beat year ago sales. Strategically build and plan different calendar layers such as Breakfast, Lunch, Value, Beverage and LTO products in a unified effort to drive sales. Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies. Creative brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging. Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning. Partner with cross-functional leaders to drive continuous improvement with regards to collaboration Lead business case development to support business recommendations that drive growth.

POSITION QUALIFICATIONS/CORE COMPETENCIES

Must possess a minimum of eight (8) years experience in Branding and Marketing, Advertising, or a related field, ideally in the QSR space. BA / BS degree - B.A. or Masters in Marketing degree is preferred. Ability to demonstrate broad and well-developed functional marketing skills in a dynamic, highly promotional space. Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency. Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences. Creative problem solver; ability to think outside the box to create solutions and drive business strategy A clear commercial orientation and ability to think and act like a general manager. Strong intuition, ability to “connect the dots” and manage through ambiguity.

WORK ENVIRONMENT

Restaurant Support Center which is a fast paced, high volume of activity and a deadline driven environment

PHYSICAL DEMANDS

Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse Travels as needed approximately ten - fifteen (10-15%)

THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH OR WITHOUT NOTICE.