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Associate Brand Manager

2 months ago

Franklin, United States Mars Full time

Job Description:

Associate Brand Manager - IAMS

Franklin, TN

Hybrid- (2-3 days on-site)

The Associate Brand Manager (ABM) will be responsible for assisting in the development and implementation of brand strategy and various marketing activities (including advertising, multi-dimensional marketing, promotions, and innovation), to achieve specific brand objectives, including delivery of Sales, Share and Household Penetration targets. The ABM will also assist in leading a cross-functional business team in the planning, execution and analysis of various projects and initiatives

What are we looking for?

  • Bachelor’s degree, MBA preferred.
  • 4+ years of prior marketing experience, preferably within the Consumer-Packaged Goods industry.
  • Proven analytic skills. Must be comfortable analyzing data, then developing clear and actionable insights/recommendations.
  • Experience with syndicated data (such as Nielsen) strongly preferred.
  • Experience in the areas of strategy development and deployment.
  • Experience with digital marketing, social media, & e-commerce a plus.
  • Strong communication skills (oral, written, listening). This includes the ability to give effective presentations to all levels of management.
  • High levels of interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
  • Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator

What would be your key responsibilities?

  • Lead IAMS brand growth initiatives and influence brand strategy, leveraging consumer (pet parent), customer (retailer), and brand data and insights.
  • Understand how to translate the brand compass into brand activities including creating marketing plans to increase brand awareness and conversion, ensuring brand presence in online and offline channels.
  • Briefing & managing agencies in the development of creative campaigns & full-funnel brand communications.
  • Managing IAMS Brand National Media
  • Shape and implement promotional activities & national recruitment, including partnering with shopper marketing team members on customer-specific initiatives supporting brand objectives.
  • Analyze and review brand, category, and competitive performance to offer recommendations to increase the effectiveness of plans and identify opportunities for growth.
  • Represent marketing within the cross-functional teams against developing and deploying key brand launches, including R&D development, positioning, manufacturing, and account sales partnership.
  • Monitor brand expenditures and manage the advertising and consumer promotions budget.
  • Conduct post evaluation of activities, extracting insights to develop lessons learned and recommend changes for future brand activities

What can you expect from Mars?

  • Support of flexible ways of working
  • Opportunity to bring your pet to work.
  • Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
  • Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
  • Commitment to our consumers and focus on positively impacting the planet and the population.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

This position is not eligible for relocation benefits.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.