Director - YouTube Optimization

Found in: Talent US C2 - 2 weeks ago

New York, United States Dotdash Meredith Full time

Job Description

Overview of the Role

Dotdash Meredith is seeking a YouTube Optimization expert to join its growing Video Strategy team. Ideal candidates will be highly innovative and entrepreneurial, proactively working to drive increased viewership and engagement across the portfolio of DDM YouTube channels.

Reporting to the VP of Video Strategy, the Optimization expert will lead the modernization of DDM’s design, metadata, and publishing workflows on the platform. The Director will work with their teammates in Development and Strategy in defining and executing a new programming vision and partner closely with the broader DDM video team and brand leadership.

Day-to-day Responsibilities:

Day-to-day management of multiple YouTube channels

Optimize and publish content (Videos & Shorts), with a hyperfocus on thumbnails, titles, descriptions, tags, etc.

Increase community interaction on the channels

Streamline scheduling and publishing workflows

Work closely with Development teammates on the optimization and rollout of series Pilots

Be a key member of the DDM x YouTube Partnership, leading Beta program involvement, support outreach, Platform feedback, etc

In partnership with internal Data Science & Product teams, define reporting to help inform optimization priorities and evaluate the effectiveness of tactics

Build series templates for new and existing shows

Filter platform and content insights back into the team

Hire, manage, and develop direct reports

Must-haves:

6+ years of experience in managing multiple YouTube channels in the Media & Entertainment space or MCN

Fundamental understanding of the relationship between organic viewership and monetization

A clear understanding of business priorities and the capability to translate them into KPIs

Nimbleness is critical as we invest, grow, and evolve – thrives in an environment where both collaborative and independent work is necessary

Incredibly strong communication and presentation skills

Ideal candidate is curious about pushing the boundaries of broadly established video ‘best practices’, and is eager to experiment

:

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