Product Marketing Manager
2 weeks ago
Job Description
As a Product Marketing Manager, you will lead the charge to connect users with the Publicis Media Technology suite of capabilities.
Product Marketing Managers serve as strategic partners to advance their product journeys in close collaboration with cross-functional teams. You will have a background in cloud technology, data reporting and a firm understanding of data visualization for marketing activities. They are responsible for training and enablement, defining messaging and positioning, creating compelling product collateral, conducting industry research, executing go-to-market strategies, and communicating with senior management and agency stakeholders.
This role is ideal for who is equally comfortable digging "into the weeds" or tailoring messages to a 50,000ft overview based on the audience.
You will report to Senior Vice President, Product Marketing.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Key Responsibilities:
Develop deep expertise in set of products to articulate core value propositions, functionality, and benefits to audiences of varied levels Lead training and enablement activities to onboard new users, explain nuanced functionality and drive continued adoption Evangelize products, solutions and best practices serving as a key ambassador for technology capabilities within Publicis Media Develop robust suite of product content including presentations, user guides, videos, FAQs, and related collateral Collaborate with cross-functional teams (product development, support, program management) to make strategic recommendations on marketing-related activities Distill user feedback and provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning Research industry and competitive landscape synthesizing insights to inform product positioning and wider organizationQualifications
Bachelor's degree or equivalent 3+ years of experience in product marketing or similar role Demonstrated track record of success working with highly technical or complex products as a trusted partner to product teams Experience developing packaging and positioning for data and reporting products, including dashboards and/or data science applications Strong understanding of analytics and data storytelling to bring concepts to lifeYou'll Stand Out with These Qualifications:
Background in data, reporting, analytics, or statistics Enterprise technology or SaaS product marketing experience Advertising or media industry experience Knowledge of Tableau, SQL, and data visualization tools Institute or Product Marketing Alliance certification Passionate about emerging technologies that are shaping the product marketing landscape-
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