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Product Marketing Manager
4 months ago
**Be Part of Our Next Chapter**
For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started
We’re a global technology company focused on creating dynamic, smart, personalized and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.
Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose - _Creating Connections. Empowering Partnerships. Always Evolving_. Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.
Product Marketing Manager
As part of the business objective to expand our product offerings and grow our client base, we are looking to further strengthen our product marketing capabilities within the marketing organization. The Product Marketing Manager will work closely with the Product Marketing Director in collaborating with product, tech, marketing, and sales (commercial & account) to support the development, positioning & messaging, launch & go-to-market plans for all Coates’ hardware, software, and services solutions.
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**Responsibilities**:
- Support the director in the development of product naming strategy, articulation, and positioning.
- Collaborate with commercial & account to create & manage value propositions aligned to key target audiences.
- Create and manage product messaging matrices in collaboration with Product & Tech for all hardware, software & service solutions.
- Collaborate with product & commercial on GTM Planning for New Products & lifecycle management for existing products
- Partner with product, tech, commercial & marketing to execute and optimize our launch process.
- Own strategy & development of supporting sales & marketing materials in collaboration with brand & design & guide communication efforts across multiple audiences and channels.
- Collaborate on product demonstrations at internal & external conferences and meetings
- Generate customer case studies & white papers
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**Success Factors**:
- Successful collaboration with Product & Tech partners
- Successful collaboration with Commercial & Account partners
- Application of product marketing/management workflow principles
- Effective management and maximization of PM budget
- Timely execution of GTM project deliverables
- Elevated knowledge of Coates’ internal team members regarding our product portfolio
- Ease of access to effective product marketing tools and resources
**Qualifications & Experience**:
- 3-5 years experience in Product Marketing or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment
- Experience launching & growing global software & hardware products
- Strong technical knowledge and experience working with developers, engineers, etc.
- Understanding of or experience in QSR or the restaurant industry a plus
- Experience launching/marketing SaaS products and CMS solutions a plus
- Strong interpersonal and communication skills, with ability to collaborate effectively with cross-functional & international teams
- Impeccable writing skills and ability to manage customer-facing copy
- Excellent problem-solving skills and ability to work in an agile environment
- Ability to make data-informed decisions under uncertain circumstances
- Ability to operate and thrive autonomously
**About Coates**
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.
We are led by a forward-thinking CEO who has demonstra
