Product Marketing Manager
1 month ago
Responsibilities:
Develop and implement comprehensive product marketing strategies to drive adoption and retention of Kpler products. Craft compelling messaging and positioning that differentiates our products in the market. Collaborate with product management to gain deep product expertise and insight into our customers' needs and experiences. Create sales enablement materials and training to ensure our sales team is equipped to sell effectively. Conduct competitive analysis to inform strategic decisions and product positioning. Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry. Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed. Work with the marketing team to develop content such as case studies, videos, website copy, and blog posts. Engage with customers to gather testimonials and case examples to showcase the value of our products. Manage cross-functional projects with multiple stakeholders to deliver on product marketing objectives.
Qualifications:
Bachelor’s degree. Fluency in English. 3+ years of commodity market or adjacent experience. 3+ years of product marketing experience, preferably in a SaaS or technology-focused company. Proven track record of creating and delivering successful product marketing strategies. Excellent written and verbal communication skills, with the ability to convey complex ideas simply. Strong analytical skills and a passion for turning data into actionable insights. Ability to work independently in a fast-paced and rapidly changing environment. We're a dynamic company dedicated to nurturing connections and innovating solutions that tackle market challenges head-on. If you're driven by customer satisfaction and thrive on turning ideas into reality, then you've found your ideal destination. Are you prepared to embark on this exciting journey with us?we make things happenWe act decisively and with purpose, and we like to go the extra mile.we build togetherWe foster relationships and develop creative solutions to address market challenges with cool features and solutions.hey, how can i help you today?Being accessible and supportive to colleagues and clients with a friendly approach is essential.Our People PledgeDon’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.-
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