Product Marketing Manager

4 weeks ago

Chicago, United States Calculated Hire Full time

Product Marketing Manager

Chicago, IL - Hybrid

Position Summary:

Our client is seeking a highly motivated and experienced Product Marketing Manager to join our team and support our SaaS solution offering in the healthcare payer industry. The successful candidate will have a deep understanding of data and analytics and will be responsible for developing and executing go-to-market strategies that drive customer adoption, revenue growth, and market share.

Job Responsibilities:

  • Develop and execute go-to-market strategies for the healthcare payer solution(s), working closely with cross-functional teams including product management, account executives and demand generation/digital marketing.
  • Develop and maintain buyer personas, messaging, and positioning that resonate with target audiences in the healthcare payer industry.
  • Develop and execute product launch plans, including messaging, collateral, and sales enablement tools.
  • Deep experience with data and analytics, including the ability to analyze and translate complex data into actionable insights.
  • Create compelling and original content to drive differentiation in the market.
  • Collaborate with demand generation team to develop and execute marketing campaigns that drive pipeline and revenue growth.
  • Conduct market and competitive research to identify trends, opportunities, and threats in the healthcare payer industry.
  • Work closely with the product management team to develop and execute a product roadmap that aligns with customer needs and market trends.
  • Build and maintain relationships with key customers, partners, and industry influencers.

Job Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years of product marketing experience
  • Experience Marketing to Insurance payers and understanding how to create buyer profiles for a matrixed Health Insurance org is crucial
  • Experience creating Go-To-Market Strategies for SaaS based products
  • Familiarity with Health Plans and Payers is a Must for this role
  • Excellent written and verbal communication skills, with experience developing compelling content and presentations
  • Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
  • Demonstrated ability to work collaboratively with cross-functional teams and influence key stakeholders across the organization.
  • Experience with customer relationship management, online collaboration and marketing automation tools and platforms such as HubSpot, Asana, Salesforce, and Microsoft Teams.
  • Experience with Word, Excel, PowerPoint, and Adobe Acrobat Professional.
  • Goal setting, project management and team collaboration.

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