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Product Marketing Manager
4 months ago
The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in an experienced Product Marketing Manager to lead efforts to develop and manage go-to-market, sales enablement, and other marketing strategies for our portfolio of Workforce and Operations products.
The learning products offered by the National Restaurant Association, and its family of brands including ServSafe, ServSafe Benefits, ServSuccess, National Registry of Food Safety Professionals, American Hotel and Lodging Educational Institute, and Restaurantowner.com, has led the way in training and certifying millions of current and future hospitality workers. We provide best-in-class food safety, lodging, and leadership training to, hoteliers, food service businesses, and academic institutions across the world. We equip our global audience with innovative, engaging training utilizing multiple platforms, from textbooks to online resources to mobile applications, focusing on compliance-driven and career-development suites. In addition, we provide health services and subscription programs that directly benefit the hospitality workforce.
An integral member of our Business Services Division, the Product Marketing Manager will lead acquisition, experimentation, retention, engagement, and monetization of our portfolio of Workforce and Operations products, which includes B2B and B2C subscription offerings and our B2B health and wellness services products.
Ideal candidates bring a minimum of four to seven years of experience with B2B/B2C product marketing, including driving strategies for a subscription service, preferably with online products. Must have proven experience developing lead generation programs and working with marketing automation platforms.
Position requires a highly creative, collaborative, and forward-thinking marketer, who brings strategic and tactical planning abilities. You will thrive in this role if you are a resourceful self-starter, with a solutions and entrepreneurial mindset.
The role can operate out of our Chicago or Orlando offices and requires three days onsite, Monday - Wednesday.
The work you will do as part of our Business Services team, will positively impact our mission to inspire and develop industry professionals. We look forward to hearing from you
We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.
Responsibilities
Lead the go-to-market plans and activities for the subscription products.
Build and maintain core qualitative and quantitative acquisition models.
Collaborate with Marketing support teams and agencies to manage implementation/execution of acquisition models across relevant channels, both paid and organic.
Ensure alignment on product positioning, value proposition and message architecture across all channels including Digital Marketing, Sales, Operations and Product Management.
Continuously improve the acquisition models via rapid experimentation.
Forecast, measure, and report on the performance of growth models against critical metrics such as Customer Acquisition Cost (CAC), Annualized Run Rate (ARR) , Churn and Monthly Recurring Revenue (MRR).
Collaborate with and influence Product Development teams to continuously optimize the portfolio of services and product features to foster activation and retention and the customer journey.
Ensure compliance and legal requirements for messaging and positioning are adhered and approved.
Work with Marketing Research Analyst to understand and consider competitive landscape and target markets.
Leverage research to influence product acquisition and evangelize on behalf of customers and end users.
Own demand generation channels and be responsible for driving leads for the sales team to qualify and close; exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration.
Manage the creative asset generation process for multiple channels including email, media (press and broadcast), social, direct mail, tradeshows etc.
Lead development and execution of sales enablement programs that align to product and sales objectives.
Requirements
Bachelor's degree in Marketing, Business, or related area of study; MBA preferred.
Minimum of 4-7 years of B2B/B2C product marketing, integrated or brand marketing experience required.
Proven experience in B2C/B2B online subscription models preferred, SaaS product experience a plus.
Knowledge of Hospitality/Restaurant industry a plus.
Experience with Salesforce.com and marketing automation tools.
Deep understanding of all aspects of go-to-market strategies (inbound and outbound).
Significant written and presentation skills; showcase clear and concise manner.
Outstanding interpersonal, conflict management, negotiation, and diplomacy skills.
Demonstrative abilities in collaborative team building and consensus, including with internal and cross-functional groups.
Exceptional analytical and critical thinking skills.
Self-starter who thrives in a fast-paced tech environment, at ease and calm with frequent pivots in priorities.
Strong quantitative background to support data-informed decision-making.
Understanding of good creative and marketing communications with an eye for detail, and a passion for being on-brand.
Confident collaborator across creative and technical teams, flexing between product details and storytelling.
Highly effective organizational, time-management, and problem-solving skills.
Ability to prioritize and drive multiple projects in a mission-responsive business environment.
Hands-on capability to build a range of marketing assets, including succinct demos, slide pitch-decks, eBooks, videos, and event/webinar content.
Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
Experience speaking in front of internal, external, and global audiences.
Excellent writing ability, including the ability to communicate technical concepts.
Possess strong work ethic and high degree of integrity; show discretion and protect confidential information.
Computer proficiency across MS Office including Excel, Word, Outlook and PowerPoint applications; ability to learn additional software as required. Comfortable using a computer for various tasks and meeting virtually.
Ability to travel quarterly or as needed.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, people of color, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing and promoting those who are best qualified.
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