Digital Fundraising Specialist
3 months ago
Organization
:H0436 KUHT TV
Description
Implements Houston Public Media's (HPM) digital marketing tools web presence to promote member contributions and programming, especially through outbound email marketing. Coordinates with internal partners and project vendors regarding web site, social media and e-campaign management.
Supports digital communications within the station's Membership program; builds email campaigns from concept to deployment, reporting accurate and timely statistics. Applies design and messaging strategies to consistently ensure an effective user experience for HPM members, while successfully communicating Houston Public Media's brand. Manages large data sets and executes query tools to develop appropriate campaign audiences and segments, implementing selection rules and exclusions consistently within organization standards. Collaborates with vendor partners and technology staff on the use of automated marketing tool, including policies, upgrades, technical requirements, copyright issues and ADA compliance. Attentively synchronizes schedules with membership fundraising partners as well as with HPM Creative team to meet deadlines. Monitors, analyzes and provides periodic reports on web and social media activity, form usage, and trends. Ensures timely content updates for websites and social media as needed to support giving; implement content and data management systems, follow established paths for digital media distribution, and collaborate with internal web partners to enhance Membership's marketing and communications efforts. Performs other job-related duties as required. EEO/AA
Qualifications
Bachelors and 3 years experience
Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.
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