Digital Marketing Specialist

1 week ago

Houston, United States Sonepar USA Full time


There‘s a Place for You at Crawford Electric Supply.



A career at Crawford Electric Supply is more than a job. You‘re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world‘s #1 electrical distributor with over 45,000 associates around the globe.





Being ‘Powered by Difference‘ means we respect and value diverse perspectives.Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.





It‘s time to energize your future Don‘t miss out on this electrifying opportunity - apply today Stay connected with us - follow our journey, job openings, and latest news on LinkedIn and Facebook.


There‘s a Place for You at Crawford.



A career at Crawford is more than a job. You‘re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here. We operate throughout the South/Gulf Coast region and are part of the Sonepar group, the world‘s #1 electrical distributor with over 45,000 associates around the globe.



Being ‘Powered by Difference‘ means we respect and value diverse perspectives. Within Crawford, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities for youto grow your career.





Digital Marketing Specialist



Location: Houston, TX



Job type: Full Time





Essential Responsibilities




  • Develop, execute, and optimize cutting-edge paid media campaigns from conception to launch.
  • Define, measure, and evaluate paid media KPIs.
  • Implement marketing automation processes, proactively researching, and implementing the latest best practices, strategies, and industry standards.
  • Manage the email marketing program development and execution, including segmentation, testing, and deployment.
  • Create content for and build high conversion landing pages which includes creating and editing HTML.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Create sound digital graphic design


Reporting & Analysis




  • Understand and evaluate campaign metrics and distribute performance to key leaders
  • Work with management to define KPIs, create reporting, analyze campaign performance
  • Create recommendations to improve campaigns continuously
  • Responsible for managing the flow of leads from Marketing to Sales. This includes creation of the leads in the CRM, routing to sales, and ensuring that they are followed up on
  • Helps report on marketing impact by collecting, analyzing, and summarizing sales data tied to marketing qualified leads or marketing origination




Preferred Skills/Qualifications




  • Three (3) years of previous marketing experience
  • Understanding of CRM and Digital Marketing tools
  • Excellent project management and organizational skills
  • Data analysis, analytics and reporting capabilities
  • Must have superior communication skills, both written and verbal
  • Proficient with MS Office including Outlook, Excel, Word, PowerPoint, etc.
  • Strong understanding of web design trends, techniques, and current online.
  • Familiarity with Electrical Distribution industry a plus




Learn More About Us



Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we‘re ‘Powering Progress for Future Generations.‘



Learn more about Crawford: about



Crawford is part of the Sonepar family of brands: us-en/about-us





Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer



Crawford is a subsidiary of Sonepar USA.


What We Offer You



We offer great family-friendly benefits to full-time associates:




  • Healthcare plans
  • Dental & vision
  • Paid time off (no waiting period to utilize)
  • Volunteer time off
  • Paid parental leave
  • 401(k) retirement savings with company match
  • Professional and personal development programs





  • Opportunity to become a shareholder
  • Employer-paid short- and long-term disability
  • Employer-paid life insurance for spouse and dependents
  • Robust wellness program
  • Gym reimbursement
  • Employee Assistance Program (EAP)






We‘re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.



Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share





Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.





Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call or .

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more,Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,Click here



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