Demand Generation Specialist

2 months ago

Irving, United States LineLeader Full time

About LineLeader  

We're on a mission to help childcare centers thrive. Our software platform simplifies marketing, registration, payment processing, and operations for early education, childcare, and after school care programs so staff can spend time on their most important job: taking care of the children and families in their care. We're passionate about building the team and technology that powers the childcare industry. And we're looking for smart, creative, and entrepreneurial team members who want to be a part of something amazing and have fun along the way. Plus, we're big on professional development and putting you on a path to success. We were recently awarded the Bronze Stevie® for Great Employers and the SaaS Awards for Best SaaS Education Product. 

The Role

LineLeader is seeking an experienced Demand Generation Specialist to assist with strategy and own the execution of all operational elements of our multi-channel campaigns. This is a great opportunity for a talented demand generation marketer looking to immediately impact a fast-paced, high-growth company. The ideal candidate will understand the core metrics and levers needed to optimize digital marketing campaigns. You'll report to the Sr. Growth Marketing Manager, and play a vital role in measuring, analyzing, and optimizing marketing programs to accelerate pipeline growth.

Responsibilities

  • Contribute to the strategy and execution of all top of funnel, pipeline building efforts
  • Achieve pipeline generation and revenue targets through scalable demand generation marketing campaigns
  • Execute on inbound and outbound marketing campaigns, including ABM programs
  • Optimize SEO across all digital marketing including the website, blog, and more
  • Build and deploy email, web marketing, and paid advertising initiatives
  • Contribute to the organic social strategy and execution
  • Create campaign landing pages and conduct ongoing multivariate testing to optimize conversion rates
  • Manage nurture programs to improve conversion rates, drive deeper engagement in the buying process, and continually enhance the quality of leads
  • Collaborate with the marketing coordinator, copywriting agency, and graphic design agency to create compelling content to fuel campaigns, including articles, blogs, eBooks, webinars, infographics, and other thought-leadership content
  • Measure, analyze, report, and evaluate campaign performance to increase conversion
  • Contribute to the strategy and promotion of industry and tradeshow events

Requirements

  • 2-3 years of successful marketing program creation, execution, measurement, analysis, and reporting across channels
  • Robust, hands-on digital marketing experience across email, web, social, and paid channels
  • Experience with CRM, marketing automation tools, and analytics platforms. HubSpot preferred.
  • Demonstrated success in marketing campaigns across channels
  • Experience in B2B / SaaS marketing is a must
  • Hands-on experience managing campaigns within Google Ads, Meta advertising, LinkedIn, and others.
  • Strong project management, communication, organizational, and analytical skills
  • Positive, can-do attitude, excited to build something, and confident taking on new challenges to achieve objectives
  • Experience working closely with, and supporting, a growing sales organization
  • Superior written and verbal communication skills
  • BA, BS or higher in marketing, communications, business, or related fields

KPIs Owned

  • Conversion rates – Lead > MQL > Opportunity > Closed Won
  • Marketing-originated pipeline
  • Marketing-originated bookings
  • Website traffic & domain health scores
  • Cost Per Lead (CPL)
  • Campaign ROI


More than a job  

Where you work isn't just a career decision -- it's a life decision. We get it. That's why we want all of our Blocks to feel a sense of belonging that comes from feeling supported in all areas of their lives. Everyone has family, friends and interests outside of their careers, so we offer perks and benefits to make work, work better for you.     

  • 18 days of PTO, plus 11 paid holidays. Whether it's hiking a mountain in Colorado or bonding with your couch, we all need downtime.  
  • We've got you covered. We offer insurance plans that pay for 100% of your medical, dental, and vision.  
  • 401K program  
  • Parental leave. Expanding your family? We offer 6-12 weeks of paid parental leave.  
  • Continuing education. All Quacks receive time and reimbursements to spend on professional development.  

   

LineLeader is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: LineLeader is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. LineLeader will not tolerate discrimination or harassment based on any of these characteristics. LineLeader encourages applicants of all ages. 

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