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Senior Manager, CRM Marketing

4 months ago

Atlanta, United States Cox Enterprises Full time

Job Description

*This role will report into our Atlanta, GA office. The Senior Manager, CRM Marketing will help grow our relationship marketing programs, create relevant, multi-channel customer communications via email and SMS, and ultimately drive incremental growth to the business. This role will lead the strategy to advance consumer segmentation and develop targeted, data-driven consumer journeys across email, SMS & push notifications, resulting in innovative approaches to drive customer behavior and aid in revenue growth. This includes redefining current CRM segmentation strategies, identifying opportunities to enhance touchpoints, drive engagement via enhanced content creation, and improve conversion rates.The Senior Manager, CRM Marketing will be responsible for orchestrating the right messages at the right time to the right audience, while partnering with creative, editorial, product and ops teams to bring programs to life. The ideal candidate has an advanced understanding of CRM and SMS best practices, a passion for innovating new solutions, and a deep desire to understand how to deliver more value to consumers. What You'll Do

Assess overall CRM business strategies and balance across channels for holistic Consumer communication.

Shape our CRM strategies, including customer engagement, journey building, segmentation & personalization, and effective campaign development and executions, to drive increased consumer engagement.

Design and evaluate customer journeys, ensuring each touchpoint is properly identified, defined, and quantified in terms of its relative impact on consumer experience, engagement, and retention.

Build trust and grow relationships with consumers through effective email and SMS campaigns.

Identify Target Audience & Strategies to Grow Email and SMS base: Understand demographics and preferences, identify strategies to grow volume and value relative to whitespace while strategically expanding subscriber base.

Lead audience segmentation, content creation & optimization.

Own alignment across brand and UX for email journey designs

Collaborate with consumer marketing team to ensure a seamless and consistent customer experience across all touchpoints.

Collaborate with ops team on campaign execution and optimization.

Use customer data and segmentation techniques to personalize communication.

Analyze campaign metrics in partnership with execution team and provide insights and optimization strategies.

Closely work with Brand creative team to deliver a brand design system across all CRM channels that ensures our brands stand out and garner higher engagement.

Present plans to senior leadership across the enterprise.

Travel: 15%

What’s In It for You? Here’s a sneak peek of the benefits you could experience as a Cox employee:

A competitive salary and top-notch bonus/incentive plans.

Exceptional work-life balance, flexible time-off policies, and accommodating work schedules.

Comprehensive healthcare benefits, with multiple options for individuals and families.

Generous 401(k) retirement plans with up to 8% company match.

Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.

Professional development and continuing education opportunities.

Access to financial wellness/planning resources.

Who You Are/ Qualifications
  Minimum:

Bachelor’s degree in a related discipline and 8 years of progressive experience in CRM marketing including cross-channel contact strategy, customer segmentation, direct marketing campaign development and execution. The right candidate could also have a different combination, such as a master’s degree and 6 years of experience; a Ph.D. and 3 years of experience in a related field; or 12 years’ experience in a related field with no degree.

Analytical mindset, a strong attention to detail, and a passion for giving consumers a seamless digital experience.

Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.

Demonstrated ability to think critically, solve problems creatively, and deliver results.

Ability to manage multiple projects simultaneously to meet objectives and key deadlines, balancing short- & long-term strategic implications to meet business objectives.

Demonstrate excellent verbal and written communication and is comfortable presenting to large groups.

Strong work ethic with the ability to adapt to the situation, be flexible, resourceful, and agile in terms of work planning, and the ability to think quickly on your feet.

Travel: 15%

Preferred:

Degree in marketing, business, or a related field

CRM expertise across channels, platforms, and industries.

Experience with strategizing and implementing email, SMS and push campaigns.

Comfortable working with various data sets to derive insights to build a strategy that ultimately solves a business problem.

Deep customer journey/lifecycle marketing expertise including segmentation, personalization and customer journey management at scale.


Join the Cox family of businesses and make your mark today 

Drug Testing

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.