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Sr. Marketing Manager

3 months ago

Carlsbad, United States Nortek, Inc Full time

Job Details

Description

Summary: The Senior Marketing Manager will be responsible for driving the success of Nice brands and products in North America by demonstrating leadership in gaining customer and market insights and creating successful outbound marketing activities. The right candidate will be motivated and strategic as they create positioning, messaging and drive the communication of benefits for our partners and end users. Producing content ranging from website material and social media to emails, webinars, tech briefs, customer stories, videos and other activities that drive demand, the Marketing Manager is crucial in the successful delivery of materials and assets through key channels.

Location: This position is open in the San Diego / Carlsbad, CA and Seattle, WA metropolitan areas, or remote for highly qualified candidates.

Pay: $100,000 to $125,000 salary range, depending on experience.

Primary Responsibilities:

Develop and execute comprehensive marketing strategies tailored to Nice business lines, ensuring alignment with the company’s business objectives and growth targets for lead and demand generation Oversee the creation, execution, and optimization of integrated marketing campaigns across various channels, including digital, social media, email, and traditional media Drive brand awareness and establish the company as a leader in the market Ensure consistent messaging and positioning across all marketing materials and communications Design and manage nurture streams to guide leads through the decision-making process, ensuring they stay engaged and informed Develop automated drip campaigns tailored to segments of our audience, ensuring timely, relevant content delivery Collaborate with PLM, sales, and channel marketing teams to identify and gain deeper understanding of marketing requirements, sales, and partner content needs Develop launch plans that include PR, social media, content marketing, and promotional events In collaboration with the events and creative, design and promote world-class trade show exhibitions Manage communications and campaign content calendar, scheduling, and distribution for email and social media Lead the planning and execution of product launches, ensuring seamless coordination with product management, sales, marketing and relevant teams Monitor, analyze, and report on the performance of marketing campaigns and initiative, using data-driven insights to optimize strategies and improve ROI Oversee the development of high-quality marketing content, including blog posts, whitepapers, case studies, videos, and social media updates. Ensure content aligns with brand messaging and resonates with the target audience Collaborate with the web development and eCommerce team members to bolster online visibility and oversee SEM/SEO campaigns for maximum reach and conversion Develop and execute lead generation strategies to identify and nurture prospects through the sales funnel, ensuring a steady flow of qualified leads for the sales team Manage marketing database and automation systems and implement effective database segmentation strategies to personalize marketing efforts and enhance customer experiences in collaboration with Salesforce CRM administrator Identify, interpret and use marketing analytics to improve communications and tactics to launch content for Nice products and brands Manage and report on campaign, digital marketing, and website performance Analyze and optimize social media and email marketing initiatives, including management of social amplification platform Work with the creative team to devise digital-centric materials that resonate and engage throughout the customer journey. Attend and provide marketing support for trade shows, regional events, and other in-person activities as needed Serve as the manager of junior marketing team members Work cross-functionally with stakeholders across channel & partner marketing, product management, sales, and others Lead the creation of customer stories and testimonials in collaboration with enablement team Project based assignments as requested and other duties as assigned

Qualifications:

Bachelor’s degree with a minimum 10 years of related experience required; or a master’s degree with a minimum 5 years of related experience. Proven experience or practice in marketing, creating digital content including web, email, video and more. Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in marketing analytics and tools, including 3+ year’s experience with marketing automation systems and 3+ year’s experience using Google Analytics. Recent and up to date experience on the latest marketing trends, tools, and technologies. Experience in the home security automation and control industry is a plus but not required. Knowledge of or direct experience using Salesforce. In-depth knowledge of digital marketing strategies and tools, including SEO/SEM, PPC, social media advertising, and content marketing.

Knowledge, Skills, and Abilities:

Strong written communication and verbal skills. Required to have a strong comfort-level communicating throughout all levels of the organization. Proven ability to multi-task, set project priorities, establish department/discipline goals and objectives. Computer literacy required, including advanced skills in Microsoft applications (i.e., Excel, Word, PPT, etc.) Strong attention to detail. Positive attitude, self-motivated and eager to succeed. An ability to remain resilient and focused in ambiguous and evolving situations.

Physical Requirements:

Essential functions of this job require the following minimal physical demands. Reasonable accommodations may be made to enable the individuals with disabilities to perform the essential functions. 

Required to sit, talk, or hear; frequently required to use hands to grip or feel; and occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch, or crawl. Vision and depth perception suitable for use of utilizing a computer, printer, phone, and keyboard.  Manual dexterity suitable for use of utilizing a computer. Sufficient personal mobility and physical reflexes which permits the employee to work in an office setting. Ability to walk and/or climb 5% of the time comfortably, with or without reasonable accommodation. Ability to sit at a computer for 90% of the time comfortably, with or without reasonable accommodation. Light to moderate lifting.  Ability to travel up to 10% of the time.

Working Conditions:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be comfortable working in an office environment to include moderate noise levels. The working area is primarily in an open office setting with reasonable lighting and controlled temperatures.

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As thinkers and creators, we look at the world with an open mind, engaging with the possibilities and broadening our perspective in an  inclusive  way.

Disclaimer:

The above statements reflect the general details considered necessary to decide the principal functions of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent in the job. Job incumbents are expected to perform other duties necessary for the effective operation of the position, department, or the business.

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