Strategic Accounts Marketing Manager

3 weeks ago

Atlanta, United States MongoDB Full time

MongoDB is growing its Strategic Marketing function to help drive significant business growth in our top accounts, globally. Join the rapidly growing team of account-based marketing and industry marketing rockstars to apply your business leadership and marketing acumen in managing targeted and/or verticalized marketing programs (including significant business scope and budget) to drive monumental growth for your book of accounts and the company as a whole. 

Ideal Candidate Profile

The Strategic Accounts Marketing Manager will be expected to have a deep understanding of a small set of assigned strategic accounts, and to drive a 1:1 account based marketing strategy hinging on programs that build account expansion and accelerate and close existing opportunities. Your programs will help identify and nurture new users and champions, while uncovering opportunities to drive significant revenue alongside the sales organization. You’ll work closely with the industry solutions, partner marketing, customer marketing, demand generation and developer advocacy teams to ensure delivery of a holistic marketing strategy within each account. 

You are a highly strategic, results-driven revenue marketer, leveraging data to justify every decision and bringing urgency to lead flow, persona targeting, and deal acceleration... Each member of our team signs up for a revenue number As a team player, you’re able to roll up your sleeves and get the job done to impact the bottom line, always bringing insights and repeatable results to the team and across functions.

The role will report up into the Director of Strategic Marketing.

Candidate Profile - Manager

Our ideal candidate for this role will have the following:

Bachelor's Degree or equivalent experience5+ years of account marketing or industry marketing experience. Tech industry experience preferred but not requiredExperience working with large and complex enterprise accounts across multiple verticals, proven success record with accelerating and closing deals Experience working alongside enterprise sales reps, cross functional account teams and sales leaders, obsessing over addressable market and specific account goalsExperience with strategic 1:1 or 1:few account based marketing, portfolio of experience will be reviewedExperience working with cloud partners (AWS, GCP, Azure)Highly results-driven with strong analytical capabilitiesIncredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customersExperience working cross functionally with enterprise or corporate sales, customer success teams and account development teamsStrong project management and problem solving skillsProficiency with Google Workspace and SalesforceFamiliarity with Marketing Automation and Data systems6sense, Eloqua, Pathfactory, Sigma, Tableau experience a plusTime management, prioritization, and organizational skills are keyAbility to shift priorities is critical in a growth technology company Team ethos is made up of good humor, a positive can-do attitude, yet ruthless in your approach and incorporates MongoDB values in your practice regularlyTravel required

Position Expectations

In close collaboration with the sales and marketing ecosystem, you will establish a robust marketing plan for each of your accounts and manage a significant marketing budget to meet the accounts business objectiveUncover and understand specific challenges of the accounts, discover the decision-making process and key personas in the organization to support programming and create relevant messaging strategies to achieve themUnderstand the needs of an emerging business unit and develop programs and campaigns to drive top of funnel awareness and bottom funnel conversions based on specific MongoDB use cases within the accountEnsure consistency of company priorities through brand strategy and messaging in materials and communicationCollaborate with cross-functional teams when creating new and updating existing materials, presentations and/or preparing for marketing activationsCommunicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programsEnsure performance and ROI are tracked, and support processes set up to effectively measure outcomesWork closely with the xDR teams to ensure rigorous follow up of all marketing leads within your assigned accounts

Success Measures

The Strategic Marketing Manager will be successful in this role when they can execute the following strategic tasks/responsibilities:

In 3 months you’ll have fostered a relationship with your Strategic Account teams (ex: sales, solution architects, field partner leads, customer successes) to understand their top account priorities, begin planning marketing programs, and ramp on current account status and MongoDB product knowledgeIn 6 months you’ll have a clear understanding of your key objectives, have executed marketing activities with pipeline influence, and have started to become a trusted partner to your account stakeholdersIn 12 months you’ll have cemented yourself as a key account partner, be fully ramped and actioning against all account objectives

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