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Communications Specialist III

3 months ago

Bryan, United States Texas A&M Health Full time

Job Description

Our Commitment  

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who we are 

As one of the fastest-growing academic health centers in the nation, Texas A&M Health encompasses five colleges and numerous centers and institutes working together to improve health through transformative education, innovative research and team-based health care delivery. 

What we want

The Communications Specialist III, under general supervision, writes, edits, and assists in the production and design of informational and promotional materials for the Texas A&M University School of Nursing with a special focus on the Texas A&M Health Center of Excellence in Forensic Nursing and the school’s academic programs in forensic nursing. This role ensures the timely development and execution of content, digital media, news releases, social media, and other products promoting the name and brand recognition and public perception of the School of Nursing and Center of Excellence in Forensic Nursing and its education, research, and service mission through strategic marketing channels.

What you need to know

Salary: Compensation will be commensurate to the selected hire’s experience.

Required Education and Experience:

Bachelor’s degree or equivalent combination of education and experience

Four years of communications and/or marketing experience

Required Knowledge, Skills, and Abilities:

Ability to multi-task and work cooperatively with others

Working knowledge of graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

Familiarity with and willingness to stay current with social media applications

Excellent verbal and written communication skills

Strong interpersonal and organizational skills

Ability to present information clearly and concisely

Ability to prioritize, manage multiple projects, and meet deadlines

An understanding of branding and working within a brand

Knowledge of word-processing and spreadsheet software

Preferred Qualifications:

Two years of communication and or marketing experience, including writing for print and web publications, magazines, newsletters, and experience developing and posting content on web sites

Experience posting social media and digital advertising campaigns

Experience using a content management system

Experience working with complex individuals and communities

Knowledge of university communications protocols, policies, and procedures

Excellent verbal and written communications skills, writing and editing skills

Demonstrated writing abilities to include articles, web content, newsletters, brochures, or marketing pieces

Confidence and experience in using social media for academic purposes

Responsibilities:

Communications and Marketing Duties

Writes content for promotional pieces like brochures, flyers, news releases, newsletters, presentations, email campaigns and web.

Assists with the creation of communication materials and messages and other communication collateral.

Assists the Center of Excellence in Forensic Nursing in the development, creation, and production of recruitment and advertisements to increase enrollment in professional development and continuing education opportunities and promote outreach activities.

Monitors and maintains the Center’s social media presence.

Assists the school’s Office of Student Affairs in the development, creation, and production of recruitment and advertisements to increase student enrollment in the Master of Science in Nursing-Forensic Nursing and Graduate Certificate in Forensic Health Care programs.

Public relations duties

Assists with press briefings, media interviews, advertising, promotional activities, special events and community outreach activities.

Assists the director to develop media strategies, identify expert sources, develop pitches, facilitate interviews, provide media training and other media relations efforts.

Assists faculty and staff with media interviews and media training.

Advises Center of Excellence in Forensic Nursing leadership on outreach and community relations activities.

Multimedia project management

Assists in maintaining a tracking system for project timelines and costs.

Arranges capture of multimedia content, including photography and video.

Coordinates with web team to maintain Center of Excellence in Forensic Nursing website.

Manges the Center of Excellence in Forensic Nursing’s social media accounts to market its programs, initiatives, events, accomplishments and more.

Provides data for grant reporting as required.

Manges the Center of Excellence in Forensic Nursing’s newsletter and related digital communication vehicles.

Develops reports on marketing and communication activities.

Branding

Assists with development of publications and graphic displays for events.

Supports and encourages the use of the editorial style guide and brand guides established for consistency by Texas A&M University and Texas A&M Health.

Collaborates Texas A&M Health and Texas A&M University Marketing and Communications Offices to maximize the use of available internal resources to convey a positive, professional image of the institution.

Maintains accuracy of accreditation statements on all materials.

Ensures that marketing and communications activities and services comply with University, State, and Federal regulations.

Performs other duties as assigned.