Market Research Analyst

3 months ago

Laurel, United States Tower Federal Credit Union Full time

$1000 Signing Bonus effective 1/20/2024

Note: All full-time positions include the option of $0 out-of-pocket premium cost for Employee Only PPO AND exceptionally low premiums for all other PPO coverage levels

Hours: 8:00am-4:30pm Monday-Friday 

Hiring Range - $31.17/hr - $38.97/hr

Summary of Position

The Market Research Analyst conducts member research, analyzes member preferences and performs competitive research. Responsibilities include gathering and interpreting market and member research data, generating reports, and presenting findings to stakeholders.

Principal Accountabilities and Functions

Assists in aggregating and analyzing internal and external data to help make data-driven recommendations to improve the member experience, increase member value, increase product/service usage, and enhance earnings/profitability

Develops member segmentation models and target lists for marketing promotions and campaigns

Provides ad-hoc modeling and analysis, including member research, market sizing, economic analysis, statistical analysis, and competitive research to support various projects, product/service recommendations and strategic initiatives

Creates, manages, analyzes and reports on member surveys and focus groups

Measures the effectiveness of marketing campaigns

Conducts research to determine the probability of a product or service's success

Partners with marketing and business units to determine promotional objectives

Analyzes and provides insights on key consumer trends and preferences

Perform other duties as assigned

Required Qualifications

BS in marketing, mathematics/statistics or related field

2-5 years of experience in marketing, market research or data analysis

Financial services and/or credit union experience preferred

Proven Market Research Analysis experience

Or, an equivalent combination of education and experience.

Knowledge, Skills and Abilities

Strong analytical critical thinking and problem-solving skills

Strong proficiency of data collection methods (polls, focus groups, surveys etc.)

Ability to interpret large amounts of data and to multi-task

Ability to collect pertinent data, establish facts and draw valid conclusions, as well as formulate ideas and recommendations.

Strong communication and presentation skills

Deep understanding of evolving consumer preferences

Excellent communication and collaboration skills

Familiarity with marketing technology and software (Hubspot, SalesForce, Adobe Marketing Cloud)

Working knowledge of data warehousing, modelling and Power BI

Ability to prioritize tasks and complete daily job assignments.

Ability to work with external sources to conduct research.

Ability to present self professionally and to work effectively with outside vendors and research networks.

Ability to maintain sensitive and confidential information.

Be a self-starter who is continuously learning to develop new and improve existing knowledge and skills.

Has knowledge of and adheres to credit union policies and procedures and all regulations related to the bank Secrecy Act, the USA Patriot Act and OFAC.

Working Conditions

Ability to work the hours needed which may extend beyond the defined work schedule when operating conditions dictate.

Ability to lift up to 15 lbs., with or without assistance, in compliance with ADA.

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