Manager of CRM

2 months ago

Camden, United States Harris Blitzer Sports & Entertainment Full time

Position overview:
As the Manager of CRM, you will be responsible for developing, implementing, and leading HBSE’s CRM strategies that build and enhance relationships with fans, drive revenue and retain revenue across different departments.

The Manager of CRM should have experience maintaining a stable CRM environment, knowledge of how to drive cross-functional adoption of CRM tools and strategies, and the ability to implement and manage best-practice operations within the platform.

 

Responsibilities include, but are not limited to the below:

  • Develop and execute a comprehensive CRM strategy designed to monitor and enhance fan engagement, acquisition and retention
  • Supervise day-to-day CRM administration including data hygiene, data manipulation, and user management and training
  • Evaluate and recommend CRM best-practices that improve data integrity and enhance user interface and adoption
  • Work cross-functionally with internal stakeholders to support sales campaign strategy by managing the lead universe, monitoring customer insights and measuring performance
  • Create reports and dashboards to evaluate ticketing, premium, and partnership campaign KPIs
  • Collaborate with the analytics team to execute recommendations from predictive modeling including but not limited to season ticket member retention targeting, lead scoring and efficient sales outreach.
  • Assist to implement internal and external data governance guidelines, including but not limited to ongoing audits of CRM and its processes
  • Ensure platform features and operations are in compliance with relevant data privacy requirements (GDPR, CCPA, etc)
  • Foster collaborative relationships across the organization while serving as a point of contact for internal stakeholders and external vendors
  • Perform other duties as assigned by management

Qualifications:

  • BA/BS degree in a relative field or equivalent work experience required
  • Minimum two (2) years of experience in CRM campaign creation, workflow, and execution
  • Proficient knowledge of database architecture and SQL is preferred
  • Experience with data visualization tools (Tableau, PowerBI, etc)
  • Must possess exceptional attention to detail, communication, time management, and organizational skills

Working conditions:

  • Travel Requirements: May be required to travel on rare occasions (

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