VP, Global Ecommerce

1 month ago

Irvine, United States iHerb Full time

Job Summary:

The VP, Global Ecommerce is a key business leader who will lead the strategy and growth of the iHerb global ecommerce business. This includes iHerb brand strategy across owned, earned and paid channels, customer acquisition & retention, and growth of both our 3rd party and iHerb owned brands. The role works cross-functionally with our product, customer experience, global logistics, merchandising, international, and global marketing channel teams as well as external partners to drive continuous growth in a fast evolving global ecommerce space.


Key Responsibilities:

  • Strategic Ecommerce Leadership:
    • Develop and implement a global eCommerce brand positioning and strategy that aligns with the company's overall mission, values, and growth objectives.
    • Identify and prioritize key growth opportunities to optimize iHerb web and app properties for international markets, product categories, and digital channels.
    • Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.
  • Marketing P&L Management:
    • Optimize marketing P&L for iHerb’s global eCommerce business, ensuring profitability and sustainable growth.
    • Develop and manage annual operating plans and budgets that ensure profitable growth in iHerb’s global markets.
    • Monitor global marketing media performance, identify areas for improvement, and implement corrective actions.

  • Team Leadership & Development:
    ○ Build, inspire, and lead a high-performing global eCommerce acquisition, retention and marketing operations team, while working cross-functionally with various functions (merchandising, international teams, operations, technology).
    ○ Foster a culture of collaboration, innovation, and continuous improvement.

  • Digital Experience Optimization:
    ○ Collaborate with product & IT on the design, development, and optimization of the company's eCommerce websites, mobile apps, and other digital touchpoints from a business & marketing perspective.
    ○ Ensure a seamless and personalized customer experience across all channels, from initial product discovery to purchase and post-purchase support.
    ○ Utilize data and analytics to identify customer friction points and opportunities for improvement.
    ○ Collaborate on an effective A/B testing and experimentation plan to optimize website performance and conversion rates.

  • Marketing & Merchandising:
    ○ Collaborate with marketing teams to develop and execute effective online marketing campaigns, including SEO, SEM, social media, email, and content marketing.
    ○ Partner with merchandising teams to curate compelling product assortments that meet the needs and preferences of target customers.
    ○ Partner with merchandising to develop pricing strategies, promotions, and shipping offers that maximize profitability while remaining competitive.
    ○ Partner with merchandising to develop effective co-op marketing strategies and tactics to drive growth for partner brands.

  • Operations & Technology:
    ○ Oversee the eCommerce marketing operations team to ensure smooth operations and content updates across iHerb web properties and apps.
    ○ Partner with technology teams to implement and maintain robust eCommerce platforms, systems, and integrations.
    ○ Ensure the security and privacy of customer data and comply with relevant data protection regulations.

Knowledge, Skills and Abilities:

Required:

  • Deep knowledge and understanding of the online ecommerce space, especially from a global perspective.
  • Subject matter expertise in all ecommerce KPIs related to a customer’s journey, from first visit through ongoing retention over time.
  • Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.
  • Familiarity with product compliance, cross-border retail and global logistics a plus

Equipment Knowledge:

  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
  • Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.

Experience Requirements:

  • Proven track record of ecommerce growth and scale.
  • 10+ years of experience in team building and development
  • 10+ years of experience in ecommerce growth and marketing, including site optimization, marketing operations, paid media, paid search, paid social, display, video, influencer and brand marketing.


Education Requirements:
Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience

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