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Digital Marketing Data Analyst
2 months ago
Job Summary
Insight Global is seeking a highly experienced Digital Marketing Analyst to join and support the digital marketing team of one of their top clients. This person will optimize the marketing presence of the team; the Digital Marketing Analyst will play a critical role in improving our digital marketing campaigns' effectiveness through data analysis, actionable recommendations, and optimization.
Key Responsibilities
- Optimize digital marketing campaigns to improve their effectiveness
- Analyze data to provide actionable recommendations for campaign improvement
- Develop and maintain dashboards to track key performance indicators (KPIs)
- Collaborate with the digital marketing team to develop and implement data-driven marketing strategies
- Stay up-to-date with industry trends and best practices in digital marketing analytics
Requirements
- 5+ years of experience in digital marketing analytics
- Proficiency in SQL coding and Tableau dashboarding
- Experience with Adobe Analytics, particularly for paid marketing campaigns
- Excellent presentation skills, with the ability to present to senior leadership
- Bachelor's degree in a related field (marketing, analytics)
What We Offer
Insight Global offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to helping our employees succeed and reach their full potential.