Sr. Product Marketer, Fraud
Found in: Talent US C2 - 2 weeks ago
As passionate about our people as we are about our mission.
What We’re All About :
Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.
What Makes Q2 Special?
Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.
The Job At-A-Glance :
Q2 is looking for an experienced Senior Product Marketer. As an expert in – and advocate for – the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on the Q2 Fraud & Risk product portfolio collaborating with teams across the organization – including product management, marketing, customer success, and sales teams – to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth. This role will require strong communication and writing skills with an ability to clearly articulate Q2’s value proposition with a customer-first lens.
A Typical Day :
Go-To-Market Strategy (Set the strategy)
Deeply understands the Q2 product portfolio and business opportunities; including a thorough understanding of targeted markets, market needs and trends, industry regulations (for example: Reg E compliance), innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
Has subject matter expertise with industry trends impacting financial institutions related to check and ACH fraud, risk management systems, fraud prevention tools, positive pay solutions, and dispute tracking systems.
Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.
Understands and plays shared part toward ensuring profitability, pricing, and competitive position of market offerings.
Messaging and Positioning (Tell the story)
Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.
Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.
Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.
Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.
Marketing Execution (Bring it the masses)
Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.
Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 Connect) to evangelize Q2 product portfolio.
Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.
Analyze key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.
Enable & Educate (Activate the sales engine)
Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, sales plays, and customer facing sales materials aligned to top industry use cases and product launches.
Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.
Bring Your Passion, Do What You Love. Here's What We're Looking For :
Experienced & Strategic - Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.
Domain Expert - Background in marketing to the banking and financial services market, with a focus on fraud and risk solutions. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape. Strong audience marketing skills and experience creating personas and messaging for various audience segments.
Tool Wizard - Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. You are familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
Evangelist- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
Data-Driven - Exceptional ROI-tracking skills, able to prove what is –or is not—working.
Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player
Customer obsessed. Deep understanding of the banking industry and their customers, pain points, and the context in which they work. You represent our customers with a strong voice across all conversations and projects.
#LI-BW1
Health & Wellness
Hybrid & Remote Work Opportunities
Flexible Time Off
Career Development & Mentoring Opportunities
Generous Retirement Benefit Plans, including a company-matching HSA program.
Health & Wellness Benefits, including a 12-weeks of parental leave for eligible new parents
Community Volunteering & Company Philanthropy Programs
Employee Peer Recognition Programs – “You Earned it”
Click to find out more about the benefits we offer.
How We Give Back to the Community:
You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our . Q2 supports dozens of wide-reaching organizations, such as the , and , promoting diversity and success in leadership and technology. Other deserving beneficiaries include helping LGBTQ communities, , and , a group helping veterans rebuild their lives with specially adapted homes.
-
Fraud & Risk Manager
2 weeks ago
Austin, United States CareerBuilder Full timeCompany Overview Acre is on a mission to make every home more affordable and rewarding. Led by a world class team of repeat founders and fintech operators from Uber, Amex, Robinhood, Capital One, BILT, Cash App, Square, Zillow, LendingTree, and Spotify, they are creating the homeowner rewards category. Their first product offers credit-card style rewards for...
-
Sr. Manager, Product Marketing
2 days ago
Austin, United States Neo4j Full timeSr. Manager, Product Marketing (GTM Strategy) At Neo4j Job Overview: Neo4j is the leading graph database management system, revolutionizing the way organizations leverage connected data. We are seeking a strategic and forward-thinking Go-To-Market Product Marketing Manager to join our innovative marketing team. This role is pivotal in shaping and executing...
-
Director, Product Marketing
5 days ago
Austin, United States SEON Technologies Full timeJob DescriptionJob DescriptionAs the Director of Product Marketing reporting to the SVP of Marketing, you will lead the product marketing and lifecycle marketing functions, focusing on product and market strategy, launches, strategic positioning, and customer engagement throughout the product lifecycle for SEON’s leading fraud solution in a fast-growing...
-
Sr. Marketing Manager
7 days ago
Austin, United States ShipperHQ Full timeJob DescriptionJob DescriptionSr. Marketing Manager - SaaSAbout Us:ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the US, UK,...
-
Sr. Marketing Manager
2 days ago
Austin, United States ShipperHQ Full timeJob DescriptionJob DescriptionSr. Marketing Manager - SaaSAbout Us:ShipperHQ is a startup headquartered in Austin, TX making a big impact in the e-commerce shipping space. Founded in 2009, we are a premier supplier of shipping software for e-commerce sites, selling to both SMB and Enterprise customers. We have 50+ team members spread across the US, UK,...
-
Sr. Product Manager, Search Platform
2 weeks ago
Austin, United States H-E-B Full timeResponsibilities: H-E-B is a 115-year-old grocery retailer, but we're a leading innovator in technology. Recently, we've been investing in our customers' digital experience, using the best available technologies to deliver modern engagement, reliability, and scalability to meet their needs. The Search Platform product team is focused on eCommerce and...
-
Director, Product Delivery
2 weeks ago
Austin, United States Mind the Product Full timeMaterial+ is looking for a Director of Product Delivery to join our delivery team. In this role you will use a combination of traditional and agile project management techniques to bring digital product, CRM and loyalty solutions to life for our clients. This position requires a detail-oriented and highly-collaborative individual with excellent communication...
-
Sr. Account Manager
2 days ago
Austin, United States Adlucent Full timeAdlucent is looking for a Digital Marketing (SEM) Sr. Account Manager to help drive the success of our clients' paid search advertising campaigns. The Sr. Account Manager works on one or more Adlucent client accounts and is responsible for the development and execution of strategy, prioritization of tasks, and achievement of performance goals. They have an...
-
Sr. Product Manager
2 weeks ago
Austin, United States Electronic Arts Full timeSr. Product Manager We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination. The Data and Insights group is part of EAIT that enables...
-
Product Marketing Manager
2 weeks ago
Austin, United States SailPoint Technologies Full timeAs the Technical Identity Solutions Product Marketing Manager, you will serve as the technical marketing focal point for cross portfolio solutions by creating compelling and high quality technical content such as high-level demonstrations, videos, and marketing assets (whitepapers, solution briefs, blogs, and webinars) that result in contribution to pipeline...
-
Product Marketing Manager
Found in: Appcast US C2 - 2 weeks ago
Austin, United States bolt Full timeAbout usbolt provides P&C insurers the ability to increase customer acquisition and retention rates through an end-to-end SaaS-based digital distribution platform including a tightly integrated market network of products, people, and processes.bolt Solutions enables carriers to bundle their products with other carrier’s products to meet the demands of...
-
Product Marketing Manager
Found in: Appcast Linkedin GBL C2 - 3 weeks ago
Austin, United States bolt Full timeAbout usbolt provides P&C insurers the ability to increase customer acquisition and retention rates through an end-to-end SaaS-based digital distribution platform including a tightly integrated market network of products, people, and processes.bolt Solutions enables carriers to bundle their products with other carrier’s products to meet the demands of...
-
Product Marketing Manager
2 weeks ago
Austin, United States bolt Full timeAbout usbolt provides P&C insurers the ability to increase customer acquisition and retention rates through an end-to-end SaaS-based digital distribution platform including a tightly integrated market network of products, people, and processes.bolt Solutions enables carriers to bundle their products with other carrier’s products to meet the demands of...
-
Product Marketing Manager
1 day ago
Austin, United States Enverus Full timeDescription Product Marketing Manager Why YOU want this position Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus’ innovative technologies drive production and investment strategies, enable best practices for energy...
-
Product Marketing Manager
1 week ago
Austin, United States Thrive Pet Healthcare Full timeJob Summary: As the Product Marketing Manager, you will establish strategy and manage budgets to drive profitable growth in our product categories, including prescription Rx, food, and other healthcare supplies. You will use vision and creativity to impact the client experience for both hospitals and e-commerce channels. You will work across all facets of...
-
Director of Product Marketing
Found in: beBee jobs US - 3 weeks ago
Austin, Texas, United States One Model Full timeAs the Director of Product Marketing at One Model, you will be instrumental in shaping the company's product marketing strategy and execution in the dynamic field of people analytics.Keep thorough tabs on the product roadmap for our people analytics platform and data science solution sets.Maintain a deep understanding of the HR technology and people...
-
Sr. Content Marketing Manager
1 week ago
Austin, United States Tony C’s Full timeStrong verbal and written communication skills Experience presenting to leadership Excellent relationship management Excellent time-management skills and attention to detail Professional, positive, upbeat attitude Responsibilities Content Marketing Coordinator supports the Director of Marketing to execute on all organic and paid marketing for TC4 & Co The...
-
Senior Product Marketing Manager
7 days ago
Austin, United States Cardlytics Full timeExperience: Product marketing or related roles within the digital advertising, identify resolution, retail marketing, or data analytics industries Industry Knowledge: Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges Strategic Thinker: Proven...
-
Sr. Director, Marketing
2 weeks ago
Austin, United States CareerBuilder Full timeWe are seeking a visionary Global Demand Generation Leader to spearhead our marketing efforts across North America and Asia-Pacific. The ideal candidate will possess a robust background in enterprise marketing, with a proven track record in driving high-velocity funnels, executing successful customer upsell campaigns, and expanding into Federal markets. In...
-
Senior Product Marketing Manager
Found in: beBee S US - 3 weeks ago
Austin, United States DroneDeploy Full timeAbout DroneDeploy Build with certainty, operate with confidence. That’s why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis.From aerial and ground views of...