Partner Marketing Manager

Found in: Talent US C2 - 7 days ago


Chicago, United States Epsilon Full time

Job Description

As a Partner Marketing Manager at Epsilon, you will play a pivotal role in supporting the growth and success of our partner ecosystem within the B2B Marketing Tech industry. Reporting to the VP of Channel Partner Marketing & GTM, you will leverage your experience to collaborate closely with cross-functional teams to drive partner marketing initiatives, enhance partner relationships, and contribute to the achievement of our team’s remit as a key driver and contributor to pipeline / revenue.

KEY RESPONSIBILITIES:

Partner Relationship Management:

Build and nurture strong relationships with strategic partners. Collaborate with partners to align on marketing strategies and initiatives. Act as a key point of contact for partner inquiries and requests.

Marketing Tactic Execution:

Assist in the development and execution of partner-focused marketing strategies. Work across the org to create compelling content and enablement sessions for partners, via marketing, sales, client teams, etc. Implement integrated solution messaging to maximize partner engagement.

Demand Generation:

Drive awareness and demand for our products and services among partner representatives. Support the identification of target accounts and track opportunities in Salesforce (SFDC). Qualify account opportunities and contribute to sales pipeline development.

Project Management:

Manage the execution of marketing tactics that align with annual strategy and partner Go-To-Market (GTM) plans. Ensure projects are delivered on time and within budget. Track and report on the progress and success of marketing initiatives.

Collaboration and Cross-functional Support:

Collaborate with the sales and product teams to develop joint marketing programs. Assist in the creation of marketing collateral and sales enablement materials.

QUALIFICATIONS:

Bachelor's degree in Marketing, Business, or a related field. Minimum of 5 years of experience in partner marketing, preferably in the SaaS or B2B Marketing Tech industry. Proven track record of successfully executing partner marketing programs. Strong project management skills with the ability to manage multiple initiatives simultaneously. Proficiency in Adobe, Salesforce (SFDC) or similar CRM software. Excellent communication and presentation skills. Analytical mindset with the ability to translate data into actionable insights. Self-motivated and able to work both independently and as part of a team.

Success in this role requires a combination of strategic thinking, relationship-building, project management skills, and a results-oriented mindset. Adhering to these criteria will contribute to your effectiveness as a Partner Marketing Manager and drive the growth of your company's partner ecosystem. Success in the role of Partner Marketing Manager will depend on various criteria. Here's a list of key criteria for success:

Partner Relationship Development: Build and maintain strong relationships with strategic partners, fostering trust and collaboration. Demand Generation: Drive partner awareness and demand for your products and services among partner representatives. Project Management: Efficiently manage marketing projects, ensuring they are completed on time and within budget. Cross-functional Collaboration: Work effectively with cross-functional teams, including sales and product teams, to develop joint marketing programs. Communication Skills: Communicate effectively with partners, internal teams, and leadership to convey strategies, progress, and results. Professional Development: Invest in continuous learning and development to stay competitive and enhance skills relevant to the role. Teamwork: Collaborate effectively with colleagues and contribute to a positive and productive work environment. Problem-Solving: Quickly identify and address challenges or obstacles that may hinder the success of partner marketing initiatives. Leadership: Show leadership qualities, even within a collaborative team environment, by taking ownership of projects and driving them to completion. Measurable Results: Demonstrate the impact of partner marketing efforts through clear reporting and tangible results. Alignment with Company Values: Align with the company's mission, vision, and values, promoting a positive and ethical corporate culture.
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