Manager, Athlete Marketing

4 weeks ago

Chicago, United States Red Bull Full time

Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. The Athlete Marketing Manager will build and control Red Bull's presence in the region's sports universe by leveraging branded athletes as tools to expand the consumer base and create clear brand points of differentiation.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • ATHLETE MARKETING

    Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

    Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

    Create a marketing, communication, and performance plan for each managed athlete

    Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

    Negotiate athlete agreements and contracts - including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

    Conceptualize and execute innovative and "sport-changing" athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

    Drive external communication of branded and on-message athlete stories through collaboration with internal partners communications, digital, and Red Bull Media House - across multiple platforms - editorial communications, social media, and partners

    Proactively leverage and use international athletes traveling and competing in the region

    Partner with Regional Sports Marketing and Sports Event Marketing teams to operate a "Friends of Red Bull" program with key opinion leaders in the region's sports universe that builds an authentic product and brand connection

    Work with athlete's "circle of trust" and partners to create additional outcome and opportunities to extend the product and brand message

    Plan, set, and control assigned budgets
  • ATHLETE PERFORMANCE MANAGEMENT

    Execute baseline goal setting, planning, and performance management for each managed athlete

    Track, evaluate and manage bi-annual sports and marketing goals with each athlete

    Individually access and evaluate each managed athlete's career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

    Integrate appropriate and innovative performance solutions to an athlete's program

    Ensure each managed athlete is knowledgeable about product usage and the brand

    Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

    Recognize/evaluate athlete performance problems and propose solutions or termination plans
  • ADMIN/DAY TO DAY WORKFLOW

    Service athletes

    Collaborate and work in team environment with other AMMs, SMMs, and internal stakeholders

    Own and manage athlete budgets and assigned projects

    Work with risk management and legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.

    Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans
EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:
  • 3-5 years of sports marketing experience
  • Experience with exposure and involvement with multiple sports scenes and playgrounds
  • Proven track record of strong planning, organizational, and project management competencies
  • Strategically minded
  • In-depth knowledge of sports management and the sports industry
  • Can demonstrate a creative mind - openness to new scenes, ideas, processes, innovation, and possibilities
  • Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers
  • Travel 10-20%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North America

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