Manager, Product Marketing

4 weeks ago

Chicago, United States Elevance Health Full time

Manager, Product Marketing Locations:

Must be within a 50 mile radius of a Pulse Point location. This position will take part in Elevance Health's hybrid workforce strategy which includes virtual work and 1-2 days in office per week. Carelon

is on a mission to make whole health possible. Our growing Medical Benefits Management team supports this mission by helping health plans align patient care with medical evidence to deliver affordable, connected care. Our solutions touch more than 70 million individuals and a majority of Fortune 50 companies. We're looking for a strategic marketer to join our growing team. The

Manager, Product Marketing

is responsible for developing marketing strategies that support Carelon business priorities and ensuring they align with the enterprise-wide strategy. How You Will Make an Impact: Primary duties may include, but are not limited to: Lead the overall go-to-market strategy and marketing plan for assigned product(s)

Develop in-depth knowledge of assigned product(s), target audiences, and personas

Assess market landscape, client needs, and competitor offerings

Define product value propositions and key differentiators

Drive market demand for assigned product(s)

Marketing strategy: Lead go-to-market efforts, including branding, product naming, targeting, and segmentation modeling

Consider distribution, penetration, market share, product mix, media mix, and competitive landscape in defining and executing go-to-market plan

Collaborate with Distribution Marketing partners, as well as PR, product, and sales to develop impactful thought leadership campaign strategies that drive growth

Content development: Develop product marketing assets, including sales decks, placemats, sell sheets, etc.

Collaborate with key matrix partners on content generation, assimilating feedback, and securing approvals

Support ongoing management and regular updates to core marketing assets

Partner with and provide direction to marketing support and creative staff.

Minimum Requirements: Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences: Skilled with MS Office, particularly PowerPoint

Strong communicator with the ability to persuade and build buy-in across stakeholders, including executive level staff

Entrepreneurial and proactive mindset

Comfortable navigating change and ambiguity

Ability to manage multiple projects at once and prioritize effectively

Agency and/or managed care experience is a plus

For candidates working in person or remotely in the below locations, the salary* range for this specific position is $88K to $133K. Locations: California; Colorado; Hawaii; Nevada; New York; Washington State; Jersey City, NJ In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws

. * The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

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