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Web Content Writer

2 months ago

Sacramento, United States WestEd Full time

Responsibilities

Develop, write, and deliver compelling, impact-oriented copy for the agency website, project websites, email marketing campaigns, and other communications vehicles as needed. Work with staff at all levels of the agency, as needed, to produce draft content and manage review cycles. Develop, maintain, and update content on the agency’s website with a particular focus on services, resources, events, presentations, projects, areas of work, and staff bios Work with sitemaps and wireframes to review and edit web copy developed by project staff, ensuring the final copy follows best practices and meets the needs of identified audience(s) Write captivating headlines and teasers to ensure a high level of content engagement across our sites Help identify web visitor needs and gaps in our content, and recommend new areas of development Review and refresh site content on an ongoing basis to ensure it is always relevant and optimized for the needs of our users Ensure all published content meets our standards for accuracy, grammar, tone, and quality Follow an editorial calendar and organize writing schedules to complete drafts of content or finished projects within deadlines Coordinate with design team to develop graphics or illustrations if content requires or would benefit from supporting graphics Provide regular updates to Communications Department colleagues and any other project collaborators Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement Use search engine optimization (SEO) strategies in writing to maximize the online visibility of content in search results Keep abreast of developments and emerging trends in digital media, content marketing and social media content

Qualifications

Bachelor’s degree in communications, English, journalism, marketing, and/or related fields Minimum 3 years of experience in a role for which developing content for digital platforms was the primary responsibility Knowledge of the fields of education and human development is desirable

Additional Skills

Well-honed writing skills (especially expository, web, and storytelling) with a knack for writing succinct copy that keeps the reader engaged Web editing skills, including the ability to help organize site content in a logical and useful manner and the ability to review and edit draft web content Knowledge of how to frame content for different purposes and translate it for different audiences Ability to quickly digest, understand, and analyze new and complex content, along with ability to ask constructive questions and/or to look for answers independently Excellent critical reading and thinking skills A strong understanding of how online content performs in search engines and how to apply analytics to write for audience needs Highly developed interpersonal skills, especially in working with agency staff on challenging projects Commitment to doing high-quality work and helping others do the same Adept at problem-solving Comfortable working both independently and collaboratively Patient, persistent, and able to maintain a positive attitude in the face of potentially frustrating circumstances (e.g., someone else’s missed deadline) Ability to efficiently and productively work simultaneously on multiple projects with overlapping, tight deadlines Hands-on experience with Content Management Systems (e.g. WordPress) and basic HTML Personal commitment to education and WestEd’s mission to build a more equitable society through research, development and service A sense of humor and the ability to work well with many different types of personalities

*Note: Visa sponsorship is not available for this position. Successful candidates must be authorized to work in the United States.

WestEd conducts a criminal background check and education verification for all new hires. Any offers of employment will be contingent on receiving a clear background check in accordance with applicable law.

SALARY AND BENEFITS:

The full salary range for this position, WestEd level 9, is $78,800 to $118,200 but WestEd does not typically hire at or near the top of the salary range. The typical hiring range for this role is $78,800 to $98,500. The actual offer takes into account multiple factors including but not limited to education; experience; internal equity, and other organizational needs.

In addition to the base salary, benefits include:

15% contribution toward retirement effective day 1 of employment Pre-tax Flexible Spending Accounts All health/welfare benefits are effective first of the month following hire date PTO: 3 weeks’ vacation (increases to 4 weeks beginning the 4th year of employment), paid holidays, and 12 days paid sick leave per year Life Insurance: value of 3x gross salary Opportunities for annual merit-based performance increases + annual incentives Professional development opportunities & mentorship program