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Senior Digital Content Specialist

1 month ago

Sacramento, United States Vituity Full time

Remote, Nationwide - Seeking Senior Digital Content Specialist

Everybody Has A Role To Play In Transforming Healthcare

The Sr. Digital Content Specialist is responsible for creating and publishing organic social media content and monitoring the online brand reputation of Vituity's family of brands. This position includes owning the social media content calendar and having a strategic perspective on how, when, and why to execute various messages and content format across social platforms. With an eye for detail and a special talent for positioning content in a way that is compelling and engaging, this role must have a knack for bringing a piece of content to life both visually and through copy. This is a mid-level marketing position with opportunity for growth through broad exposure to many functions of the organization and aspects of marketing.

Join the Vituity Team. At Vituity, our core values matter. We embody a Culture of Caring by approaching every human interaction with compassion and heart. With a Servant Leadership philosophy, we focus on what we can accomplish when we put our patients and colleagues first. An Ownership Mentality means we all have mutual accountability to drive positive change for Vituity as a whole. Finally, our focus on Innovation enables all of us to re-imagine healthcare and bring about lasting change. Ultimately, we are unified around the common purpose of transforming healthcare to improve lives, and we believe everyone has a role to play in that. Help us shape the future of healthcare.

Vituity Locations: Vituity has opportunities at 450 practice locations across the country, serving 8 million patients a year. With Vituity, if you ever need to move, you can take your job with you.

The Opportunity
  • Create and deliver compelling, actionable, and targeted content including, but not limited to, infographics, video, stories, reels, articles, etc., for Vituity's owned social channels (e.g., LinkedIn, Twitter, Instagram, Facebook).
  • Collaborate with Marketing Design Team to manage full production of content that requires additional creative support.
  • Develop and maintain a strong understanding of Vituity's brand DNA.
  • Manage content review cycles including edits, proofing, and publication expectations.
  • Draft social media posts for select Vituity executives and subject matter experts (SME) that are aligned with pre-approved content plans for each person with the aim of building strong individual profiles and networks for Vituity leaders.
  • Support content development for press releases and news/events updates, as needed, by copywriting and project managing.
  • Maintain libraries of final social media assets, including copy, images, and video files.
  • Gather cross-functional inputs needed to develop content strategy that supports overall business goals (growth, recruiting, DEI, etc.).
  • Build strategic content plan for Vituity organic social media factoring in various commitments, Vituity milestones, and ad-hoc industry opportunities to continue building our brand.
  • Stay connected to the latest social media platform opportunities; propose innovative ideas to push our marketing efforts forward.
  • Analyze content and social campaign results to help shape future content plans.
  • Monitor social engagement across platforms and suggest content optimization opportunities.
  • Regularly provide marketing leaders with performance data and recaps of social media trends including creating presentations and presenting to broader team.
  • Understand and leverage monitoring tools such as Sprout, Meltwater, etc., to monitor Vituity's online brand reputation on a weekly basis and report findings to direct manager.
  • Create monthly recap for direct manager and marketing leaders of social media activity, engagement, news, sentiment, and reputation of Vituity competitors.
  • Respond to public-facing reviews and comments in accordance with the Reputation Management process.
  • Manage Vituity's social media pages and profiles, ensuring profile information is kept up-to-date and optimized with the latest available images, videos, and messaging.
  • Gather and evaluate analytics and metrics to create reports for marketing team that will be used for enhancements of online brand and to leverage optimization of all digital programs.
  • Leverage in-app tools, features, and resources to publish content in a compelling, differentiating way that is aligned with the various brand identities.

Required Experience and Competencies
  • Bachelor's degree in Marketing, Communication, Business or related field required.
  • 4 years of related experience required.
  • Demonstrated proficiency with social media platforms required.
  • Demonstrated experience managing multiple deliverables and timelines required.
  • B2B and healthcare experience preferred.
  • Proficiency in the Microsoft Office Suite, including Word, Excel, Outlook, Access and PowerPoint preferred.
  • Intermediate understanding of how marketing activity drives business goals preferred.
  • Demonstrated experience leveraging a variety of software, platforms, and design tools preferred.
  • In-depth knowledge of social media platforms.
  • Knowledge of content marketing best practices.
  • Strong writing and proofreading skills.
  • Ability to represent marketing in cross-functional relationships.
  • Able to efficiently manage time and produce significant output with minimal wasted effort while working collaboratively in a fast-paced, deadline-driven environment.
  • Able to earn trust of team members through the persistent delivery of high-quality work and a track record of living up to verbal and written commitments.
  • Excellent communication and presentation skills, both verbal and written.
  • Organized and flexible individual able to perform multiple tasks with varying priorities under conditions requiring speed and accuracy.
  • Strong project management skills.
  • Maturity to strike a balance between being proactive and showing initiative and seeking appropriate guidance and input from others.
  • Ability to collaborate and work independently to develop content and concepts.
  • Clear understanding of and interest in current web writing trends and best practices.
  • Proficiency and comfort writing content for social media and producing short-form video.
  • Strong knowledge of search engine optimization (SEO) writing.
  • Experience working in small collaborative teams, including working constructively with designers and developers.
  • Self-motivated, positive personality with excellent interpersonal skills.
The Community

Even when you are traveling or working remotely, you are an important part of the Vituity Community. We offer plenty of opportunities to engage with other Vitans through a variety of virtual meet-and-greets, events and seminars.
  • Monthly wellness events and programs such as yoga, HIIT classes, and more.
  • Trainings to help support and advance your professional growth.
  • Team building activities such as virtual scavenger hunts and holiday celebrations.
  • Flexible work hours.
  • Opportunities to attend Vituity community events including LGBTQ+ History, Dia de los Muertos Celebration, Money Management/Money Relationship, and more.
Benefits & Beyond*

Vituity cares about the whole you. With our comprehensive compensation and benefits package, we are mindful of what matters most, and support your needs of today and your plans for the future.
  • Superior health plan options
  • Dental, Vision, HSA/FSA, Life and AD&D coverage, and more
  • Top Tier 401(k) retirement savings plans that offers a $1.20 match for every dollar up to 6%
  • Outstanding Paid Time Off: Four weeks' vacation, Paid holidays, Sabbatical
  • Student Loan Repayment Program
  • Professional and Career Development Program
  • EAP, travel assistance and identify theft included
  • Wellness program
  • Commuter Benefits Program
  • Diversity, Equity and Inclusion (DEI) initiatives including LGBTQ+ History, Dia de los Muertos Celebration, Money Management/Money Relationship, and more.
  • Purpose-driven culture focused on improving the lives of our patients, communities, and employees.


We are excited to share the base salary range for this position is $31.34 - $39.05, exclusive of fringe benefits or potential bonuses. This position is also eligible to participate in our annual corporate Success Sharing bonus program, which is based on the company's annual performance. If you are hired at Vituity, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. We believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Please speak with a recruiter for more details.

We are unified around the common purpose of transforming healthcare to improve lives and we believe everyone has a role to play in that. We know that when we work together across sites and specialties as an integrated healthcare team, we can exceed the expectations of our patients and the hospitals and clinics we work in. If you are looking to make a difference, from clinical to corporate, Vituity is the place to do it. Come grow with us.

Vituity appreciates differences; our dedication to diversity, equity and inclusion is at the heart of our organization. Vituity does not discriminate against any person on the basis of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information (including family medical history), veteran status, marital status, pregnancy or related condition, or any other basis protected by law. Vituity is committed to complying with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity.

*Benefits for part-time and per diem vary. Please speak to a recruiter for more information.

Applicants only. No agencies please.