Associate Manager, Consumer Insights

3 months ago

Boston, United States Ocean Spray Full time
Ocean Spray is hiring for a(n) Associate Manager, Consumer Insights & Strategic Planning We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. The Consumer Insights & Strategic Planning Associate Manager plays a key role in the development and execution of Ocean Spray’s brand strategy by supporting key stakeholders through the insight discovery and validation process. As part of the Insights team you will be a strategic business partner to the Ocean Spray Beverage business unit working to identify big ideas that drive significant growth to the business and for Ocean Spray.

This role requires a high degree of collaboration with cross-functional teams to drive consumer-centric brand strategies, to present forward-thinking consumer trends and to socialize consumer and business insight.

Role has hybrid flexibility with a location of Lakeville or Boston, MA.

A Day in the Life...

Strategic Business Partner with Beverage Team

Embedded into the business team represent the integrated voice of the consumer and market to ensure learnings are embedded in decision making.An in-depth understanding of consumer, customer, and market to provide insights that are embraced, acted upon and lead to business growth.Possess holistic understanding to support the entire business needs, including market analytics, consumer, shopper, and trends. Works to raise the business team’s consumer and analytic understanding for their business, a continual learning environment.

Key Team Member for all Insights Activities

In partnership with Insight Manager and business unit leads, develop and establish annual learning plan for business unit ensuring that it is linked to strategic issues that drive towards growth. This includes methodology selection and budget management. Flexibility in both working to execute projects as well as leveraging and synthesizing all relevant insights impacting the Ocean Spray brand.Utilize and mine syndicated data sources in order to provide data driven understanding of the category and consumer. Keep a pulse on key market and cultural trends relevant to business objectivesManage relationships with various agency and research partners to improve quality and impact of insights.Manage the Consumer Insights & Strategic Planning budget process including, managing contracts and invoices through the internal system, monitoring budget allocations to ensure department budget is on plan.

What We Are Looking For:

Bachelor's Degree3+ year of relevant experience, ideally with some research agency experience, with:Consumer brand planning/innovation/brand/insightsConsumer research working across a range of methodologies (quant & qual)POS/Syndicated data systems (such a as Circana, Nielson, NPD) to inform decision makingManaging/co-managing projectsCross functional teams, and establishing strong partnership both internally as well as extremallyMust demonstrate both analytical AND creative thinking abilitiesMust be highly creative, innovative and consumer mindedStrong communicator (verbal and written)Ability to tell a story and simplify complex data in a few meaningful slides

Education:

Bachelor's or University Degree (Required)

Work Experience:

At least 3 Years of Experience

Benefits:

Complete insurance package on Day-1 that includes a plethora of health and wellness programsHealth, Dental, and Vision insuranceHealth savings accountFlexible spending accountLife and accident insuranceEmployee assistance programTelehealth servicesFertility benefitsTransgender benefits1:1 health coaching and more401(k) with up to 6% Company matching; additional potential discretionary match at year-endShort-Term Incentive/Performance bonusesFlexible scheduling optionsVacation pay, up to three weeks of time (pro-rated for your first year of employment)Holiday pay for 12 holidaysCareer development and growth opportunitiesTuition/Education assistance programsAccess to LinkedIn LearningScholarship programs for children of employeesParental leaveBright Horizons Family Solutions – Back-up care, tutoring, etc.Adoption assistanceBereavement leaveUp to $300 fitness reimbursementUp to $300 massage reimbursementEmployee appreciation eventsEmployee discountsCharitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each otherInclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.

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