Marketing Director

4 weeks ago

Jacksonville, United States Peoplr Full time
Job Description

Marketing Director

Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial services company is on a mission to improve the way people retire. They are seeking a Marketing Director to lead their rapidly growing marketing team. In this role, you will manage digital marketing (email, SEO, SEM, paid ads, website, etc.), develop & analyze campaigns, and manage the strategy & growth for the marketing department. This is a full-time, permanent position. The chosen candidate will work a hybrid schedule out of the Chicago, Jacksonville, or Dallas office.



Requirements

Must Haves

  • 7+ years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy
  • Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.)
  • Proven background leading a marketing team and collaborating to drive results
  • Strong proficiency in B2B marketing content creation with the ability to absorb targeted subject matter expertise and translate key points of interest into compelling messages
  • Demonstrated experience with email marketing campaigns, marketing automation builds, customer relationship management (CRM) systems, and Google Analytics
  • Adaptable and flexible with the ability to confidently manage their own priorities and shift creative direction as needed based on business needs
  • Excellent written and verbal communication skills
  • Bachelor’s degree

 

Nice-to-Haves

  • Background in the B2B finance, insurance, human resources, or retirement planning field strongly preferred
  • Experience utilizing HubSpot for CRM, emails, and/or marketing automation
  • Bachelor’s degree in Business Administration, Marketing, Advertising, or Communications
  • Certifications in HubSpot Academy and/or Google Ads, Analytics, etc.

 



Benefits

Why Work for This Company?

  • Competitive salary and comprehensive benefits package (medical, dental, vision, life & disability, retirement options including a cash balance plan & 401(k), PTO, and paid holidays)
  • Ample opportunities for growth and professional development
  • Entrepreneurial, innovative culture; ability to see your ideas be applied & implemented quickly
  • Opportunity to fully lead the inception and implementation of two new brand-new marketing initiatives in a culture that welcomes fresh ideas


Requirements
Must Haves 7+ years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.) Proven background leading a marketing team and collaborating to drive results Strong proficiency in B2B marketing content creation with the ability to absorb targeted subject matter expertise and translate key points of interest into compelling messages Demonstrated experience with email marketing campaigns, marketing automation builds, customer relationship management (CRM) systems, and Google Analytics Adaptable and flexible with the ability to confidently manage their own priorities and shift creative direction as needed based on business needs Excellent written and verbal communication skills Bachelor’s degree Nice-to-Haves Background in the B2B finance, insurance, human resources, or retirement planning field strongly preferred Experience utilizing HubSpot for CRM, emails, and/or marketing automation Bachelor’s degree in Business Administration, Marketing, Advertising, or Communications Certifications in HubSpot Academy and/or Google Ads, Analytics, etc.

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