Marketing Director

3 weeks ago

Jacksonville, United States Swisher Hygiene Full time

Primary Purpose

The Marketing Director, Core Brand Innovation, is responsible for managing new product introductions from idea to commercialization by championing and driving new ideas through a cross-functional stage & gate process. This role is also responsible for developing a “close to the core” innovation strategy for Swisher brands, including innovation territories and “profit pools” and aligning the organization towards the highest value creation innovation opportunities.

Key Responsibilities Develop and implement innovation strategies collaborating with cross-functional teams to address the changing regulatory environment, and driving experimental discovery Develop and present brand innovation recommendations to senior leadership Develop innovation analytics, including metrics such as product vitality, NPV etc. Identify, elevate and execute “close to the core” brand innovation opportunities aligned with the overall vision of the brands Lead innovation projects from ideation through commercialization with virtually every function in the company to achieve the brand’s goals Collaborate within the marketing organization to drive experimental discovery and new product programs Anticipate future trends, challenges, and consequences, creating breakthrough business strategies and plans to achieve a competitive advantage

Qualifications

Required 10+ years in Consumer Packaged Goods Marketing Innovation or related field 4+ years’ people management experience Familiarity with Stage-Gate processes and programs Extensive experience with product commercialization and a track record of driving successful product launches Ability to manage and maintain several external relationships simultaneously Ability to develop compelling business cases to help align the organization toward high-value priorities Exceptional communication and stakeholder management skills and the ability to partner, influence and inspire innovation at every level, internally and externally Hands-on, “get-it-done,” results-driven, positive mentality complemented by the ability to be agile, prioritize and multi-task Exceptional organizational and critical problem-solving abilities with experience analyzing data and insights Proficiency in Word, Excel, PowerPoint and Outlook

Education

Bachelor's Degree in business administration or related field

Travel: 20%-30%

Preferred Qualifications Experience within a regulated industry Innovation or entrepreneurship background

Education

Master’s Degree in Business Administration or related field #J-18808-Ljbffr

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