Marketing Specialist

6 days ago


St George, United States Planstin Full time

Advance Your Career at Planstin


Located in Southern Utah, Planstin is at the forefront of benefits administration and business services. We simplify health insurance for employers and individuals, emphasizing cost-effectiveness and excellent service in a complex market. As our company grows, we're looking for talented individuals eager to progress in their careers.


Position Overview:

Planstin Administration is looking for a motivated and adaptable Marketing Specialist to support our marketing efforts. Reporting to the Director of Marketing, this junior role will provide hands-on experience in various areas of marketing, including digital campaigns, website updates, and marketing automations. The ideal candidate will be eager to learn, assist with various projects, and thrive in a dynamic work environment. Familiarity with SEO or a willingness to learn about it is a plus.


Key Responsibilities:

  • Assist with Lead Generation:
    • Support the development of lead generation strategies across digital platforms.
    • Help manage LinkedIn campaigns, ensuring they align with overall marketing goals.
    • Assist in analyzing campaign performance and suggesting improvements.
  • Website Support:
    • Help maintain Planstin's website using platforms like Duda, including content updates and basic design changes.
    • Ensure the website is user-friendly and supports lead generation efforts.
    • Collaborate with the marketing team to implement SEO best practices
  • Marketing Automation:
    • Assist in managing marketing automation processes to enhance lead nurturing.
    • Help optimize workflows using platforms like GoHighLevel to support customer engagement.
  • Design Support:
    • Assist with creating marketing materials such as social media posts, web graphics, and basic design tasks.
    • Collaborate with the design team to ensure consistency with brand guidelines.
  • Cross-functional Collaboration:
    • Work closely with the marketing team to support ongoing projects and initiatives.
    • Be flexible in shifting between tasks and projects as priorities evolve.
  • SEO:
    • Familiarity with basic SEO concepts or a willingness to learn and apply them in content creation and website management.
  • Email Campaigns: Experience building out and executing email campaigns, from writing copy to analyzing performance.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in marketing, digital marketing, or a similar role (internships count).
  • Basic knowledge of website management platforms (e.g., Duda) and digital marketing tools.
  • Familiarity with design tools (e.g., Adobe Creative Suite) and content creation.
  • Strong communication and teamwork skills.
  • Ability to handle multiple projects at once and shift priorities as needed.
  • Adaptable and eager to learn new tools and processes, including SEO.

Why Join Planstin?

  • Gain practical experience in digital marketing, project management, and design.
  • Work closely with experienced professionals and receive mentorship.
  • Opportunity to develop skills in a dynamic, growing company.

Planstin's Employee Benefits:

  • 13 paid holidays plus 2+ weeks of paid time off to balance work and life.
  • Comprehensive insurance coverage including health, dental, vision, and accident plans tailored for your well-being.
  • Invest in your future with a 401k plan backed by a solid 4% match from us.
  • Enjoy the simplicity of weekly paychecks along with the perk of free snacks and regular lunches available onsite.
  • Take your career to new heights with our dedicated training programs and a team environment that's all about support and growth.
  • Build strong connections with colleagues at our frequent, fun team-building events.


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