Senior Manager, Small Business Lifecycle Growth Marketing

2 months ago

Philadelphia, United States Comcast Corporation Full time
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

We are seeking a dynamic and experienced Senior Marketing Manager to lead strategic marketing efforts to promote cutting-edge connectivity solutions, advanced cybersecurity services, and mobile solutions designed to enhance small business’ productivity, protect their networks, and enable seamless communication. This role will focus on end-to-end customer journey mapping, driving prospect and customer engagement, retention, and growth through targeted marketing programs. The ideal candidate will have a strong understanding of promotional offers, competitor insights, and will contribute to national campaigns. This Senior Marketing Manager role offers the opportunity to lead critical initiatives and influence the direction of our marketing strategies. If you're a results-oriented marketing professional with a passion for engagement and strategic innovation, we encourage you to apply.

Job Description

How you’ll make an impact

Customer journey strategy & program ownership:

  • Lead and own the strategy for the end-to-end customer journey mapping, focusing on touchpoints such as onboarding, upsell, and customer upsell email programs.
  • Drive existing customer engagement and retention strategies, optimizing customer interactions across multiple channels.
  • Identify opportunities for enhancing the customer experience and increasing customer lifetime value.

Mobile device promotions:

  • Understand and effectively communicate the details of CB Mobile's promotional device offers and new product introduction (NPI) to cross-functional teams and external partners.
  • Ensure alignment of promotional offers with marketing goals, ensuring they resonate with existing customers and drive desired outcomes.

Competitor analysis & market insights:

  • Keep abreast of competitor activity, including changes to their promotional offers, go-to-market (GTM) strategies, and messaging.
  • Provide regular updates and insights to leadership on market dynamics and opportunities for competitive differentiation.

National campaign strategy development:

  • Collaborate with cross-functional teams to develop strategic marketing briefs for national campaigns, ensuring alignment with broader business goals and customer engagement strategies.
  • Partner with Data Science team to submit intakes for audience selection and suppressions for email campaigns.
  • Collaborate with Analytics team to assess their impact on customer retention and growth.

Small Business offer playbook:

  • Maintain and distribute the small business offer playbook to ensure consistency and clarity in messaging across channels.

Segmentation test and learn activation planning:

  • Support the strategic development of customer segmentation test and learn activation planning.
  • Recommend ideas for testing and optimizations to enhance campaign effectiveness.

Ideal capabilities

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience in marketing strategy, customer lifecycle management, or related roles, preferably in telecommunications or technology sectors.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Excellent communication skills with the ability to present complex information clearly and concisely to senior leadership.
  • Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Strong understanding of audience segmentation and personas, digital marketing, and email program strategies.
  • Experience with marketing automation platforms, CRM systems, and customer analytics tools.
  • Ability to think creatively and develop innovative strategies to engage and retain customers.

Key competencies

  • Strategic thinking and problem-solving.
  • Creative and innovative mindset with the ability to generate new ideas and strategies that drive customer engagement and growth.
  • Data-driven decision-making.
  • Strong collaboration and leadership abilities.
  • Market awareness and customer-centric mindset.
  • Excellent project management and organizational skills.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Mobile Services; Market Segmentation; Marketing Strategies; Small Businesses; Customer Analytics; Go to Market (GTM); Customer Lifecycle



Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

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