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PR Manager

3 months ago

South Jordan, United States Cricut Full time
Job Description

Cricut is looking for a PR Manager who will be a strong addition to our Brand Marketing & Integrated Communications team. As the PR Manager, you will be responsible for creating and supporting a PR program designed to drive awareness and familiarity of the Cricut brand and its ecosystem of products. This role will report to the Director of Communications and work with cross-functional marketing team members, including Product Marketing, Sales, and E-Commerce.


Qualifications

  • 4-6 years of product PR and corporate communications experience, including experience in an agency and with integrated marketing campaigns (be ready to provide examples)
  • Knowledge of the media landscape (especially lifestyle and retail; business and tech trade is a plus) and experience with coverage monitoring and opportunities, as well as media moves
  • A clear, successful track record of working with media contacts and securing placements
  • Excellent writing and editing skills for the development of media materials, messaging, and blog content
  • A pulse on current trends/pop cultural events and understanding of how to tie back to Cricut
  • A general understanding of social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.), influencer relations, and digital marketing, and how they support communications programs
  • Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
  • Ability to collaborate with and influence diverse groups, including cross-functional peers and company leadership
  • Understanding of media and analytics tools (i.e., MuckRack, Google Analytics, and Google Trends), and a keen ability to analyze and report KPIs to inform program improvements
  • Experience working with MS Office, Airtable, and Google Suite
  • Proven track record of program management, execution, and reporting
  • Degree or relevant experience in communications, journalism, public relations, or marketing
  • Willingness to travel for events as needed

BONUS:

  • Experience developing and executing campaigns across international regions, including coordination of global partners and management of localized materials and messaging
  • Experience with executive platform development


Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.