Product Marketing Manager

4 weeks ago

Morrisville, United States Teleflex Full time
Product Marketing Manager - UroLift System

About the Role:

The Group Manager, Product Marketing – UroLift is responsible for developing specific marketing plans and activities for the UroLift System, a minimally-invasive treatment for men diagnosed with Benign Prostatic Hyperplasia (BPH). This role will collaborate with cross-functional partners and key customers to drive the UroLift system's adoption and utilization.

Key Responsibilities:

  • Develop specific marketing plans and activities for the UroLift System to establish, enhance, or distinguish product placement within the competitive arena.
  • Manage the UroLift System Operating Budget (OPEX) with key consultants and partners.
  • Monitor competitive activity, identify customer needs, and establish pricing strategies.
  • Interface with Upstream Marketing and sales to collaborate on new product development or enhance existing product(s) or product line(s).
  • Build and manage strategic relationships with stakeholders, influence without authority, and drive consensus in complex, multi-stakeholder environments.
  • Design strategies to maximize the profitability of product lines by collaborating with assigned staff, recommending market research, and performing financial analyses.
  • Determine clear and specific priorities for the development of new products and product enhancements by defining customer needs and working with other internal functional groups.
  • Evaluate promotional plans to ensure they are consistent with product line strategy and that the message is effectively conveyed.
  • Evaluate strategies for product launches to ensure products are properly positioned and that brochures, sales sheets, and supporting materials will launch products successfully and stimulate sales.
  • Responsible for new product launch strategic planning in collaboration with the upstream team (pricing, sales programs, messaging, and customer segmentation).
  • Develop and broaden strategic relationships with internal and external stakeholders.
  • Facilitate networking and collaboration among team members.
  • Drive societal meeting strategy for their product lines.
  • Act as a stakeholder point of contact for large projects, defining roles and responsibilities.
  • Propose the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.
  • Contribute toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines.
  • Responsible for revenue projections for the UroLift System during corporate forecasting cycles.
  • Represent the company by visiting accounts to solicit feedback on company products and services.
  • Organize physician symposiums by working with assigned staff in commissioning doctors to participate and working with internal departments to promote and schedule events.
  • Partner with Global Marketing Product Managers to ensure messaging consistency and collateral sharing across OUS markets.
  • Communicate with the field on backorders, key initiative updates, and strategic progress as needed.
  • Identify key analytics to measure UroLift success and communicate our strategic planning progress to key internal stakeholders.

Requirements:

  • A bachelor's degree (BA/BS) in marketing is highly preferred, with 5-10 overall years of marketing/sales and/or product management experience.
  • Minimum 5 years experience in a life sciences (medical device) product management or product marketing role.
  • Proven ability to influence without authority and drive consensus in complex, multi-stakeholder environments.
  • Experience in developing and implementing strategic marketing plans.
  • Familiarity with market research methodologies and data analysis.
  • Ability to partner cross-functionally successfully with a desire for our team to WIN.

What We Offer:

Teleflex offers a comprehensive compensation package, including medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered.

Travel Requirements:

Willingness to travel up to 30% of the time.

Working Environment:

Office/Professional

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